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Frette CEO on why seasonal collections are out as linens brand contemporizes

Not content to rest: Frette's bold new look. Image credit: Frette Not content to rest: Frette's bold new look. Image credit: Frette

 

Seeking to match heritage with contemporary needs of the market, Italy’s Frette is transforming itself into a global lifestyle brand that goes beyond bathroom and bedroom linen to appeal to consumers and hospitality brands.