From marketing officer to growth leader: Luxury brands reinvent roles
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"ac55ed108c76d31a5556547791d9524a","s":"f8edf7d77c99d3cf"}
Terri Maxwell is CEO of Share On Purpose