From marketing officer to growth leader: Luxury brands reinvent roles
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"3a2e1c111f05ac27f50e43d4c2032b89","s":"5166af9d2ca7d025"}
Terri Maxwell is CEO of Share On Purpose