From marketing officer to growth leader: Luxury brands reinvent roles
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"741836d484b85c92eeea1c0e6392d8a2","s":"3f0eeb229da93e1e"}
Terri Maxwell is CEO of Share On Purpose