From marketing officer to growth leader: Luxury brands reinvent roles
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"a8d846217ad255b938ead7352b49e4c7","s":"a43114771fd1cb36"}
Terri Maxwell is CEO of Share On Purpose