From marketing officer to growth leader: Luxury brands reinvent roles
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"f4ef52995eda77f664aebf49bb8fb0d5","s":"1ead4274feff65bb"}
Terri Maxwell is CEO of Share On Purpose