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FTC’s Do Not Track proposal could threaten viability of luxury Web advertising

Posted ByPeter FinocchiaroOn In Featured,Industry sectors,Legal/privacy,Marketing,News | No Comments
The battle over behavioral targeting rages on

 

By Peter Finocchiaro

The Federal Trade Commission’s proposal to add a Do Not Track option to Web browsers could hamper a luxury brand's ability to precisely target consumers, which is what makes display advertising a valuable tool to luxury brands.