FTC gets serious about misleading influencer marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No Comments{"ct":"bWO769UbyymbUgMWmCjMln52F7LoNu8yd1iZxemgbunQudyp0krGskf3hWy8zId9vA6roY0ap+4zTYZ6SDiPI7ww5gJ+VklfVScwuzcKqiyL5wk42f4xzsktBGIHF16HIA4+oppxKhAJYN9bOWWtEHn6N3hJ+929zW03vh\/4lzJK6IjO84LT5h4Hrb\/zq\/bgS242\/p7YNdgn5J+TmAjKOaugt+rLmq2ne36ky98ucyleRw\/OuQjD2yAUsh47yNxhhoLv+SiXmNJq9++gboOuMucp6pzPwlyKvfj9XZ\/ja6v5VDz6QlKRz4s9urWlWV0JCeiGikCirxj10bRN0NSoF3QEAdfWbV9ZYHmQF+fuXvh\/sPgE1PrfrsfrNINmqwcS7T0QhL+NhvFBMFu\/VmLYwXAU7DOxEXIR\/cdhv7mRnc+Og\/4k+Xh++EiFq7gJY6PwH+WoLyCUoltTvW0oYy8um3sKsr6txst66s4qqecHnQj86epxSsA\/jwz+b9ryEg+FYLtM3XXn48OD1nBycTUaGEdid8Gy\/KIdZcrnZ3\/i06t5r\/nHPS3s+2ej5W1CBSpyAIVPdHn3s1UMenlW0K8FHiGDFSkJwR\/q8PpY9D0+kKNfyOi3cdpqUVJK5UP4C0aE656bS8Q\/3dfj83m6h9NJ5mNTr4GsTrhCV8QBroWODeKUwJaNSEV+moF03bzoaGAhZu2cyulM8Rb5cEIpEBqaXMfRnTj8HAit0xsPz2imw5AqmU9uQMsaBJm3tCiGQX95ERj6G+PHXZx55bpbVjBAvdjSGl6ziqZGn9Fipt9l7NTKEHEo0Zt9P3UrRDn1ez6oZwcD1+f8lqjxopEryCdoiMKpBPOIFJ9MgDyBnLpDFIR1Hd1ay3wdCLWlPSjQNxClp0zt19fWffwoo3Q0jgr95YLJa+jAtuIGzjpohMpfrgPtlaPsO02X6jHND5N6+W74IIKWcy\/4WeMwAnlGbmKzKwobuo4ACA8HlBSmq1ZepHFTsnEDA753S8G9lz4qxO4opuREwmoej1TGgTts2MJvqqYE2xQY1mpmmdEn4ZyBZ3khiMu+je94z+d+9NuKBPva1ba8peGevPpZt0DfFGqxJmWwzm++n3R7FWsUfMBkyP7fZgBnrxOa1rsQDfQZtcdzx8Rtr5UUhBQpTW6\/SKUjv+poNosIH8qDeUr4sQUIkIc4ARe+gLAMKQYpPQFtnJ0It8ScHPcwE80KSfVObdnU9HSqELrv7bGT3LPkKiJwWqdy2I5w7WeJlADcxwij+a8TzcpsUNH\/mNLY2SdLwy2a5QK6ecTL4GD3kNEsrJVRsHwoJUh41A2LYswyyb+uYeEHS6QXIzb4bQmwBgdvAw5JkABe5URsBz9oN+TXlpYGAQgDwSn9HmYcND0jBDAMLmjUTKqgn5oceY5j8E2Z4zJNuNQurBAUwFuMS30GJrEGT3UIDPQ\/LsId4s+kItP009R8glwiVWZHWwffkAjUGzNWMxBlyno6lBQYNYJFpwcANikq+uxU6XYjzc8Yi8BLLdNWsLveEIcaFAFXpRnZa9a7PA\/usdmJUUFryvajg5r7h\/8Hvoo2XkJhqMNslfPTOy0tREj6GLuLKmjLcnQt74s9lM4qIc7HXVX\/Q+IwJShI35J8XJuRH+MuT+PsQWAF74KdO1sNOsCUcXWCpaBJz8alEW07CJrHM8i4Uda2ieIxc2qCNKfLcUT3Pm08EULCLTTJLFz8QWAfR2wvC8BvmEB3mqdyBY0woigHeyEMBxMvbZ+EUT3cA4eC8MIWFf6GkPI56KDRjZih9ilupwxgyW5hVINbRhqyLwHsMC1cYg8sCxs5QACfBGdmFeOs1crJW7gdSSPMxC+uVj04kRhpCNXgZgd94gtjxsV2Hkn7JPyjlaISBG\/LbFW3iJIHW6DTQwPiGjg7u2Hv159sfD+qfd6HH\/bnSh7kolpSee9DmTbwI\/aSoX6PciLkVU3cD3PJUa0oMnS3OYMg8eV6K88iB92A74Xj6nXVvd4BT2mexlLr\/p2ueYITS7EryjPzYhqnrEoff+3kh6CbaM3Jut7nftoG9KL5Isl9hqhz7d\/MzVlBJt4GS1Hcl\/d8oJTX3KWeIGVZN37iBwUz\/e8PagG9SGBLsZBFlwHZJfTZfzseor\/JbTWnZVy8rb8e\/d8ooEXAmPnnAboUsnxRKygrQ6ByWTz10ZRDtBw6n37mZ85A4xKxDfbzN+zKQiQvOnBMu7spzcKB9itxSJ1eQ2UZCf8zRkAqozmDPUWEIaR8oBSCWSst7nEPgnO2n52NUswXD1Rqy3JAeZsLS\/NiVboyVbTW0WvUDyvRXWCMMk0zd46a6aMQji4+4vNZbSFSaqtladFh56JYDrAU\/PX4Xyx48UwvfEpANsgjJOzq4r4oRNNjTjiUs5Xa2aPFB\/NZqAiUCLIFYR9jFYleFZEbQ98yuRYvcr89OdqMiRhamxBREPf+AOUy5ZZ+HKvO8I+iDP79kEXoQ1rBx2dnCzGBKP6ODwEgsEjF2KOB0PExz+IFo8AJGdjuEb+EiJ0UymuU45ShGdvwF8UQgocWMx1XL5ai8L8E6v12UAMOfdMdcbP8JJC2++GJ2ZaRSUTHNN\/lviU1LzNJjq3hZXJIBWmFTaE6weHXot3u4X3PRf6FhWg7B\/8r5NLSIYnyCmlVMc+KmvjiI3ajkCPK3ZzJUWdbs5heJt7oYZhRnU+GL5UbyBC4qDBFL3NC+RvbgV1l2T7Jat839OB22ucBWd43weCeVBwOMTZjxQgRMMd+4ipliGhC9suS6WNbqVB\/1k7obYX80X9WNkiCnp3PxhiwPfvOnqv5qj6Y\/ADUTwdPGA5FiV6KKLVaoX5D8jrxr+m+oeexyg6MmKe7SG8lQrbuHNkh0F7oynBVGXqgr42OQu1BKW81GgjxgjgCSU5dDDlkApKOmJafWz4twtGyIHsggQV5VgqMxASYE0sgVAdZRZ50g73cGmYQiiFQt+1BGbAk7yjMVKISMHmvnsHtezxNZTDe09McKa9cArXtJGv1XFmed3DYiFhGdJExg\/TqPMOSShvQmwaJnPk4RfQ4BBDp339BzAfQy2AKovKLyVfhzW3mubIfBiDljt0bNjzl\/NNM7iAN2mkpMTS3ZCQFaqgpCH6oNQH3DKP7+9sOxmWAN9QlKZs5jVDXgXsB1VGP0PkVwlU5hQ4XWYTjWSDi6De81D8kIdJFN2lS6HkkJlnnrYUGrrNZdUUOBHFrtNT61q1QDtfok8\/VCfUYeEbyUm0FZT0qcV7ideyHEgluwbsGdT43A4d1otsmyi6HagfStVAaulLTxl4v7t3JbDw9PxIrgZY4yicf3Xrjjz\/hULFdq1FUopIDdrVYPyq6N19yzB32AbLVb2UWdEw\/E3\/BVj3DW4dwIQQz\/IBgZIV8e6l6BRqyRGb14ZR0Ui3oKxFFEX3plf73o4\/sSGbrKIAdMAcJgCmGwweDbudS+\/XqhapDv+8ne5KWLLE7RMJutP9hIl\/lAi4EivLw7OIApKlGJE31Y4nZt+aH8lfdTTkeE89gGL\/kTKSzh8dNGkKFuZQ535+gwDw0WlKGQfIGW8YLjFuFqrtcKYQnK1XbZpNA3rL5M4z6AZmW3uf1w5ZySbuXUyJKX4Le9nbDh+dhkK1w0BEN3UzRhfnah7sla\/VHJxFj1zW9M7Egt9uwCd866Gt1zz7cjkgoHEfDfWb9keKS\/wTHj\/HNdFv9hrzPHM5HvDm5RWddaLyLCu26qbe\/UVREoEZ8g7gRuXEPNh9MFhq2o5ZsKCTa627kdpDqlTkafBVFk14ZFubm+ziRgk2x9UTjRmmiK+Gju7\/BEAlcGCYpKapeXnxAzNwcgW8RLRL3ACv+xIko8fVDm4CNpJUSHztPYBa0lfEyHkOM\/a+oAFkFCS7Nc4IJZagWyzB\/UzbvV\/ji8gdk7AjASMJ4SbcV7HT+nBX0OimVgYmIPhNRjqpkR\/PZnuMv54eRzGk+PLOiYgKfnXb1h83xGqCPiPa9mgGj4hn\/lNOqdcQf2fohlX1lXKo6t919VGXQ\/IHnUf9SecYP8aIyw1F6PTmSBKevzYnTXI7j73Ovx5DiI\/4z5zDnOMtaq71BuuBJPiXnfqXbI9t646j4arkHmWfTNh2O3xIiY6HhkqgFRaI2odlX9u+Zt4CK07oGFbZiH1PG5JLwRob7z6AgVAolWEsXGB0ap1FDD1fxd1w1Xu2yVntcAsShejOOS+Vk6WHh2ffiFWBbrHkmNNAnS\/n9VE9fwwPRnUqo5rs3tXSekWro0dB7Qws3lcW8juVTRaykiygCCK0SneIl9eeKIihmgpbvC6\/yI4TmC5Zo0Zb0A6KLH8m2TZWV0yOS+TgzTEGaG9fU7taftusmEQTRe3QnPU0iGnplTp+xhN5e5b7MR6EvubRVP5Y+9oZFblNAw98\/\/RM7+EpPfS0SA44jaxOoqXynF+CR5xVyLC5QaQdexc7vLN6E7dKCjw6UdYSyq11c9eaxhem\/Oj2YV4j83HlmZjiiL6FPGks4pXP0eBZTbLfol5Tgn8JB+Uc88bWCHLBYHsCSnSBFYbgMT15rdBAOQtcBmue9zHEywCBSv9eT8kFbXtXzwIvu0OEOkdrUrZXegvtHGzdYuODK8GAliSfukJR4DpdR0z6TeWcY0vOkDSkfDW9eZxUina3Hjna6GLxbS5qMlmCCgDJYr1lVMF+NmUb5xvB37F6rrtS1OOljBLtFGTGxqRepIudhWSyq8c39gvFcjyUv5mW35hfzvPLw1UaO0jTqmyub+8CcySAIelHyRomFXrHpEKRTAElXRaivGCcPymb3Uer9zFRPWUNDr4nTQZD\/ouspnMcw3JFHYDNgEur1cY2V0VsKqWM2sdoLSTeNoa+qzcp8d9oL4vmRr9vq6JbWEJRHh2TWHv29dis9wwLeufLmYGMlrSR3zjv1ioLHTX42XCxZMSSFavvjsjVi70CLZupZk+TIN3XRF8X08OKcUkx\/e2RbucWyDlFOCqTurLucjA\/tdfqpdA3D0YpaczK2rDedDJfkmsuaIRHe9SjT1hObYssfZ1PFsFoj\/QzWSpgliGNh8r+vsSPttV9AWMezMooUH+zGGjA6Yw6AuPa9LhEhIh181JGBJnS9r3kBtJAEDexmQ5mxUm\/p+9IwhkFspyoRY0E0MJjhSxfV6N277rXM5GCOiQtDqm485bHPb4bkB4VLAbZjqYl3ouWDlnH3NBC7bs9Sv5KuZxpkMBVpgW5RPMgSoJMoICYatOoOuj\/5wjZLCs7kOLhp\/Yx2g\/4EggJlnfmaAxNEcI+iWnYC+eucn8o2lT4dDshv2F306WIA1m\/bd3yww8sNzG93ssCiwVPpK2t4unnCx0tk4uJZBhsd\/rogVwi2\/HaB5DNNJg17T1TOayGkrn2eUsR8OegpkZfiYHF2phboZ1dgVxo9CK1V0DjEQmGsyJig9caGB2KVXTw9Hifxn8LIU7qpvmDJvkEbHysW6+7XgtjUJ37YuWJ\/2XSPN0P2BNVIgWBXRnAK0Q+D8uTJdrgsBbVhVUqYvqK4oduWcXmTwqiF6vlEbULBsfLwWPk4MBX4E\/sCxQKWdtSN4ZeXcInEx52G6RYdzgQMXNer\/BkEXpYujFCxksrMuFocguy7QXc60w7tQ4kUjz9KmqY5GUCEB3K4TxrEhc1Znv0et+qcn7eUrUH1ULpO+AzUidN19VAH2JtYfA5MF6FrDLxnVx5CEdX47pVlEC7sRaryZxCGIDZuEN1CZKrvyKHfMONhxFD\/WVklymUVtcBUjXva+eKRl8kuJ+zQhTiMHSAOGfsigw9xVBH6bpHx+GcfgOEHwJh9Dmg63PXawImG89xgVEyHYzna2\/AlV2mMFTN+Xblyr1r7BTaJWP8u+r6e10ZL1blaxhqvmOnTnDnaNRUARN8qqLj0sM8eUWj0NLwXmTD7hGS0zCRMN81YBjVffBhP3Fs5yI0c1JWly9oe2C5C2IWZu8JhhKp+T9TFK54hjmk5STTFR5ws9LDGyUVwm2OGc1YIkVqWncSazLyqU4AVNAvn3rqUCaORPMGexY3CF2d4FXTRNKJXVLhLyfi72dPfXH93PxxOhDRGRxsj3geymPuylXd4UHn49IaQ47jXhOJutJdsNw6\/YxMJZ6fR6OTBDP3\/vGvdJm0QGB2jRiZyx9ZtmMKyDD2bogvgKN+cHTL8IbeGJVSGq1NGZxpdgjhBueJnuz53sto01sLBNFcV+yohKUGWQsIaGUP2YUEr28\/1MIzZg\/QUsgR7X+gE7sKAmFbWKZNNLla3Sv1d1ZWUkTQLN0XSucFxPhs3AvbXTZlmOscQg1nQejhNvVPC12RCZdANpCg4MZaYIgIQMvMOBrKhly3FYjIxPtEyhHHHFC\/XUGPg7M1sCKDcKQ\/9ZxwPNKepashvBC3XN4UdqJnQQJoLVPmMTeU3WbrXJF9JlGpK7sbdFSpvFmIG1p4MnQPUc5BObbtvZIVZE0u7DVz26E+sG27G3mu7yzEkmJ227bziDLoE0Wgcs2y21+Eat9eRaaTvyBuNGNsDF8V1k5J2B8n6mB9AqiLTsLHupmtJE+\/GxTJnpzdayc2jGMQmMqFx7mHuefCYmR30qAYcEiwhdAWE5rnGW9u12gnd9k+HI3B2aqn5ow7JyIRnZw\/LiNye28rl0cETlEnI\/2dlaYk4GtPNLdg3AFCZoN3WyThgGIbQtOpI7v8dwDzGLWof1Uf88+0cZwSaCAfmUTaz4rkfHt+ehrr6NSYE1lpuklzbskszSQcADlsWz+1oKNDyt4qwbfS5YaqmgF4FTsaOGcuJn5viaM9x8pBsdSxZs7KHatE7viD+YG4VvjS5iILJbVY8CdQwJOx0+nVHQYWqvoO5coaPyen0vWLkp12Ai5AQLdebxYmhY\/RKHU\/Tj8W9qTL\/fiKi0NGeE8EoUZElw8U0oTX4Z9kkHVuE5sJ0UrrwkUVj68yamqQicUMOClr1ik0jo5RMAACg2L2vKFsgsafi95Xb2fIYXcji1bkauvGV8zqx2CXtEHTpXUDkKk57EGN31FPVKL2qrWaSTWt531gXARNwurxygEvX77F\/yP9D1J2tvDFFMyCIYriNVnI\/UQVOBZah+pgV37IE7gB5G+14wZV1TW01wecqpT4yXIT3HgDJ9GLjXgsGxUkbrAVzsiAtmFpynnZS+j5tM5t+oPmZHW+wCaN2hZZ6p9h+mkvJMT+ISQwEPX4G4cDhEwcpuin7UWwebpWpJWlQHZB4954kWe11kkQaWaVeU8tLFGU6b\/Ms7oIcfac\/qp0JAUJHXp6CF\/qWsa3lW77+S\/Hnp4A2KJkBswMXOsSPa\/y\/0fKqpO3e9fEOtfQKH34XtGjdNFjcD0suWeUfzp6MijqQ6PHZ4ItNWcivAG+6AVyoFD\/8Fv1YakJ2XjHXWw6Klov1psXekCV\/i7DDILTYA3z0NuIGAh9tPHK1Z\/mGC98thpxM9zIog+wLAlN+8hTlN6LXukrd7Zt3oEVlsb1IjtvM01BtdpCgpWBoIzG9nq8QDnMMGCNvFhxlOMZMU0U+Rh+rk5UA252cF+8nglms3eM3Sh\/Yv18MConoUYwEj2nYzVYzWBkwSJKzQXr\/rRlnGNSS+EiSzow0leM3Qg2zxdm9iLVaEbAUMG1qpSAkdNMEO3\/1m5IGODhNer4pjtPw\/wbRboMkpX0xYqpc5J2YCBcyi5H\/DcyWiIOjdSeKBGPIpcvOlTFUc01bJQdPQcEipc5CbCZ4UQksCYIZgbzl5fQBQXFhIHeHyD6Yb1hYgsS1BYv47YemHpDST\/gXGKfXw6rKU7YeEU9xG2S5KIrOpI0ErA8OBC0OFtKXJrvM817415+pFW55Pb9idKTcm\/ECczyviZfSQqtY1AhdHbWXzyYFazPlRzr4ud00bcUK\/PgrnV4d+XqCV9eaG6QhzqlBmcR2yXg6NKV1qpRNDgjXbV0qIQKdm3HmAqdmYB+edlRlMIHqZoZfiVxIn2N+ah7MZ+nZTM1D6ABcVR\/w52b1LkugsXiBYXgsfdJOOC+Ul5pu3ZuFnmlGGuLZBq7icj7pawX6X7kwrvAhr0PYBIrfxXKA3iekeyOrpRBKBXeAk7D8Idci5ABp8eBaXCzZfH6TNx+4GiUcF00lX\/CyMcyO3yrQwpNUEcV4MfQPgvDwVR4hP5MmpFyu3f0tVjMXMUccv\/9WMSIYnJtxTw8CuyPKmsMluQoMwExaqGYtHm0DODtcb3LSZCRsCxApK0t4TlXV\/Vb08rHiqBiTnQpg64lPLtEoz2q2y8lqJmm+E\/uokJvjwEExN0EuL04h+RDAzmXpj9Fm+50ZrmyENJxy+OsQtAcc5x5Jnbd8rv+iuWSeQEy6xefMiC8MFGOL3nn2+cSL7yirnlD8u1moHjHTEWcRdZkQRZEZlJcgTFe3OBy9dlvbY19HDr0wBjJz7EP9mEzyFRtEtiueNvLhWQr5Rxn7p5SMkYGEKuHmJpXZyHbU4YCaREMIwt73KNiRYTmnREwyfC644z0W9KeSL6ExwM99z7mVwHQvPZYFu8hE4\/fxIV5TACBQw+1Dw\/BjUFbio6sQnHNbJatCZOOH9hDJCMYR\/EryzAbuT1Hw9aJdWQdivTLahJnRU4uuZDBucnZOVGsqPoE84o3ArE82AhZcNujUpwzfKNSC0YHmcyzEDoaDDvo\/cVKc\/nOHVrRfGlRqAlhOpaUgtasjLMjpp7zw1saPefL72EJYMT0h4QSHH2t0lxcW0ZZMw6RNyw3PE4UwuUMdHaCzfbKhuwpfbPOeWRoESnlQ69M3UXKt\/htMl0idwb3DOntY6nZEA+2j6jYNm27zDjpnBdnp8bkcL8i2L\/hHEnifab5Iq+ZLRf9rCwj7zPT27JEFQnP9HdUnE0DUOH3VRL9\/d2ltrn11V4i4frduX\/L1C5W7RwObNSjhaZ1+XSgEmIg5DivY7BF14LqKxeXi5SpyEdbojX2T+aNfWbtxoY8hvsmJCohp8ws7YbsFmDSKdl0zbmkYEyp6FWLItlUj9uwJEmfkJdi5PMLrb4MTk0xCdzbzmzRfoieuryuHmWQIbmTW8hEpA2SEDBKSb72ul7nrmagrGfvGq1BA76zDzJtDQpQkE4tnCmVVlwwt2RD8LbGvD3gPc5H4HbWlyd2CU87Y6lmRcOl6fG9xn9KukoaS4hfXZFPOOqTY+lj5nhKwHELmYWlcPj8wau4vpgnz1TYSG1woQ60ajFoQnq\/lbDUWAaMpAEWFR2j5GmEjn2A3+Xzc8bu7IPtW\/hKIaOVthr2DSFFcB08QHUA3fI9ALSB6SPmkgmIreboU2D4fWg0L9+1gc\/8Wy2iVJ1EfOJqbqrhp9iooi+zCTqIOVCq0a9cTBDvqqGul95kl0g5YZxeOWD3aq5hBHKT1z5yV7xkTho29AG3DPNnMk0jpk8vlWplbto\/CEWzEQMZwnTmjsJjL2hedJjwv+fy3+y1xrZm+ruZUjeaDTP7NwxxM63VEkahgt93zAQLzpF0D6Zi86AfKBv5Bp13AyWQINjC64oTnLOrKmtPZXNTYiIprw2kEnrSd3DBK2lxmfdSr5EwyYdC+Hp8XU6ru3BGxPXYEuA6lTSMxktjK+HIdTPDAkMYPyYwaEdDRvSp8n2il8t29DgESqRjaVo416mBNpCqzvDWHt9n1xZlFNARX0dEzVVfECHk9dtpnF+qwmuQy2MJWnVbkKD16ytf2SiA8X9Kbs\/sh+8TMMgwvtHzVF0lYr+Y72WmnWuI6zoV57+6HgAbxT71zi4nRy9RDQ7+WiLp56RoMCNc1Dp+LQ3Pxha4E2URd7BH\/WFNojky2BFyT0UFflEgayevLIwQsEVq3\/N8XyX59G6DkzyyQDnEuS2OnPrJnJwDDYylm0CgNcqu3g8oV0SaSQjq2IpTgxlXvHESYZX7aiP1BYwhecULmTGzNPPommBmeZbKHO7WVlDn3yXa+CXoBylIwBq7C+rBIAtdS2tXzfEse4EbntKelkRjmLYy4smlz19shlN7BJiIm9w7IVTX67IGsjVfuFXacdsXWwcXfNHDFbLKXsfzU0ls9OvwCuuYlh05c9W4S7FLNuNI4wnUHRFAyojTjUT2sur2SgSOyU3kWPh\/2IEO3pTnIsr8N72GdELu7wJvzNoQzc0jKqL4wIwJ5IT20IPkJMncrXahixOfytiTxHHOFKSpg1FNbbz9FxYnDcPP3SL1gl8cgTAQZPU6wcHAuOKj9MN8CnX+T\/VaESiRnAU\/WSK1QhOOTlA==","iv":"f03514744b2a9b80480b26b2ee68260f","s":"36324913288cc63b"}
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