FTC gets serious about misleading influencer marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No Comments{"ct":"1JmresffgGGqIsbYN0QUZZd9Q9E\/e0IvtRw1yxifWxZ+l2GwY0aczk6QnydDWTedYBHWV1R+4L4CnzcHkmmVaEYuePfvk6vSmTZZSo4S\/BSVtxgozR1CH+xDqqMfyH5SOd5EJ9aTf7uOwTSlN2hKAwLx8ad8MROkjReXg2\/\/HzpitB2MB3S24v2X\/KnOP5KbalS5KkOAsLJjiwNJEZwGQCtvf3yp3JQySvkqEbWFV\/qmloV5dTTnaZoKFbMDPRRCJDkvW5B7g+3D4IaoNtRcEaricIOltbOQH5l8aT9t\/kGtfL5fjNGQIGbr+ITRVSWqMwY29ciQXNK30H6M3lkCVx1jJuKSwt4Cb29y1eDNR2W6\/sWpZAFXz8zZvXVKD4fkCnM+mOcvrQYs+khHYueR\/OBJNP7aC3y0nLzIba1++Fk7Z1UrbLvAC\/xkoxb\/wLBT6uPoOMCrzq6mw8zGAbf+X7rfCECBkVPfPOhk5XpDHV19UVhPyeoLT1fVdv\/wDb82vvaDOl4etaufeEZWgT+WIjDBylb6a7XR6TtaL5yf2F6r4Ji6YCz546t4qE71fZ0rll2BtOU55TTAMUehK5ixxLS0y+jYWAE0ZOZrqzf1PuGc6XSqd6q1zglS7yw\/JhWoh7piaezLgadWvO4RGrIfFrFNROdnBxx6G5zQTCfhn4E9qVh8DAEXHg40mXN4+Nrd4dURYBTgTmjUcBOta+LZB6Nulse5jZxJ6zxtP2Lk1\/lrMMLbldJhe4tepsL7ziJyQ9Ch3GQSAp5QIdOsFFKEP9wLiR29HlF40WF7UaNN6qufL0orbYm72ZRJHZznfRxiaW7RLM8NfaV1I7z40uVTRM34tXwR5zQquELNZ9Tk+E+rePMPF7bi3HCaFjbs+s9XvKGyfBHBjAR\/9C1K26xhvJ8rmbs+xJwMlw2F\/kiz86\/3EaU+VmYApJxvDphSz0eFHmD8coDah4pHd7XRRXHcjnZLkijIF4NogxOA8PBVOP9V3QcdEBFQvzK1XTOe3K5LezqABzjZrgw6r+jMnIBqihw38yfxndU308wgsJtdpx+\/WA89IaLAPRH4sqqhd4D9QnZXhQNf23Hg3d+hNbx1wEBMASQAYcON8pvPVVP4iArEbNXaU2bjfOpCbwceRNRFLIfogAdaQqMshHDc7IiibRBPODOlm21UkK+kbT+RaQlmbxmXhkYB2VAhrHt24R4cQfGErrf97ZqObcZ\/ITtoyf2qig2BSTk8t0vAevrR4twJlRHjsiNnS\/bRmEyFA7wOuqjBd2jhGkPlKJJfQfH91sjiNbSV2Eb4AIoHvD5LgaGauPwWEVWO1USrOxTezUjeQwTf+kiAcuPvVAGUZ0EPvcujaC39G6qaqZqqRUcG+dylfJQr07TvrvEzFyA\/tKCiukQUjObBt809uhiP\/lhkV4kEy1UOMoSezc+2XzXNkVc\/xjtdlraHztjbCX9+K5W38SftdbBlXU6EbdslNJjY4B89pOEF17xhzxdww0Hae7i7ZXyHrxAg1ljNzKZj8+C6dw8FbdFGVgXyCEzE1KhH\/aFH9\/629rT061Qz+PsA5rWGVIr\/RZrJvvtviLUDTXaRB87bYuW76peX65ekXKqsG4gcNnoXN36NSSTqXh3tvh8h9RqZUvk5AQGsI3CqKoxQhUoOtI1LmT8kebcoBQfTEHpviABs6Ziqm4fnS6vmQgL7qL40tF737jg5WQUrT2zhbpjeaTHDyWB5Rz6VgwIHQlM9cr++lhjwx8ug4b4Ru8rYxlA0B4cQRYRmYMkEesRnQmEJrYz5vi7hH+l4pl03OfKOOS0ZwF2Mkdnf+bZPg7Cx1VtTGguo7rXFOz\/7KzyaDJHfZDWjiMYpWPvTkUa5ywtmYyEL4+ZerPzSpUJdmsnmMN+15Ghbdw\/mx1L5ZGDX57NLgRijewHWmfqM5CuVBdSZrqx8cfJnLGbkj1Z2wP\/zdN7q+ic4dmxv48RbdvA6+ZqeenI1V79KjFiQTadNGB1CKz5fdONNoXGFdfzD4x99oTk6IbWRhDkKpIYxBQr9OWMuSvn0ayXi\/Erbw9kqjcSmBQ3RhKaJSySpbj\/D+6MrRWKqQhPjVhRW5vgxDaXB9Tnk1R3AB8jNhz0+nNdgEIY4LKa74R5xh9izHZ6l9OR8BO\/uxllEaR0b14htpRZFT8vg\/x0q5FJT2qE5Ed+bZ5bYg8SY6PA4ah6dmM7rPQUVdxucgVGGeZSC2PJBTATu\/82wwIXK50RvlW4T1lGO917duA4jwLCM6vAALq7DS\/Skxa4ZVK71Ld4DgXMXVaRq72q+l7dw5F\/HR7sBfMAy7GcUGE14VTCeXIlCOS5vXjJzUoGXuG9d+RUryK\/U2sDowAgcnEqb\/2ZMLcvxQpKoiWccvBQ48UxjhRzzNNbGybWFeIZd+9AONxA6jjLQzUdfMyzVt\/eIyTBG\/yZArhbuny1idRy7miivTQEzaawwufEp1K9FlxSvqgMkGuwvErbbYmn7a1gCsdLN\/OYW6rWJ65aLXxaP5CAxjsT+4xSUBGqw9QyGb1IEC8ZkyByko5yuXGvR5oi3QmkC7OM8JjflszHfNH+QQoE7UxR7axEjMIIdYCR5YbzjB6SUPkh6g03e7xVYWnhPUoKTMzrJcyqAZa19mHay8zvuTBCxCMDSjkAdDMiuCUBp10MreBJCmBRjAYeurbXMDtlc8AvnnVdX5fV6ZTcYqe1N9rVp0odv1JwNBwQ4LelZdwrLAL6ZYyhiUKPA0ahQYcRVoHdQ8tRxD4BTGaY\/GgTFOhDoBnAXQrZcyTjN0P3KFHzrqEgUEMBK0i6UHOnQT3FgRatcwUwl+pZOuNmzvvHTIhLKH6qnFzKMMn1WQRcF22FBKiFhdLUrx+67bMsLIQ4JvXky0pHZU1zi1Jkk6ZY+BNDz4qgzDDh8gDHo3x4a1kTP1tE98Y8e9Omlt02zjCn+kCUdGusqrsU6bqgVkeIZmG99CCe\/YNMH7n2ANquXW937FgvVbA8j5z13HkbVkOAWt\/CoT6Bk9sCST53EpX4M5onZZOMsOfOmWOKv\/Fwt+q1\/5dMVtCwYDNj4OVHAg1c0HhpcOpN\/B+BHFaa5okATb3ndHhzdqrNopET6DXjlOrQu2rbsPlCP4YS9k0oR2nqSL1wfzDqe6F9XWCxA\/MdqCzlGeYFwDYqceAhRdhAFXho4Urgb8rDPTzujL\/L08xXqc2GDQ956q\/8H73qZx7TGuYQ956Vu194wwhXNcWbAAlapYaqX+s4tZ44qVTEG7bKcif\/qOM3IL3Do0\/8VXUe7UQYUXRkp9aXgMlNovzw8lmEtsjC8Mmtg6IIBdAx4tS0TTAC3McvTpv2QPbbl8sTPazyFm2OVXIgqixxJPAYSeTJEZqvupemqh5gg\/H9VSAFuGAaDX6nAb7tbui0Yo27esYuZPlkdBvJKfBzIoKXdBw4Sa2opjC\/IXOK5DG6CMZFCgQv2RaJHr5Hk7Cz2iuU8VE2IKAaWNI9NmqHuvkOVq+DzS1TBcz221Yfy32tph6Dq+MPcZ+AfPH+qsKorqCOG8aZpUEUDNb7OrSRYTwpK1PYH+3uD\/GTYkkbXi\/VjrhSTk3noZt6+hC00aP6XvUeZGgTIJSTwpTI5OEmXLPJqY8wFmv\/0aHIfDvTaxkgP+8QClGxRqChCH\/iIIDEp7JGEg1PJCKIJxlswH4axPp46xbOPi4k\/zQbsToIlE5FWdW89RtcvAq2iBBR4ab54EKlEGl+o+NTGaLIn4eOsCRrAtMtfIJjr4jRQ+M5xlN\/pkkFVskZLSg0YUiRqAfcRj1rxNZ6314jphTZ\/QAvUCq3633YJ0QQwM30gXRblxfK3QK6u+dnwDHlpdZh0JbT7Eod5JAEvj0dPi\/sbElZAydZcEVR83T5mLcU85Z8l3ENnO0f5vn5xLqLJhyWfgyJSxYFWw8VQRaBuGrdoPxMBYoHbtetnQvN\/TGbI3lz0WXUud0UVix1HnnBrf1bkAJjqhb876sgzQOw+gGcaUAc5y0Th+npEHZ43hMg3tAclgtVQ14VCks88RhG\/yIPRlTh1juee5EZ5Phy9rRfZNXxmnvipGt3luxnDjxqmE3XM9nxv97jR0kU50ikHZw+DTv\/CPPV5hiZFBaQ7iJQllhPx3wbHYimpQtYobX9tWyeJYcotx1xtB9zHqiJiuD63T3bY4HS88BV1mrX0OS8qp6gg0SGvO3m0iikdGG\/WOHpBkuWTGVQLGqTIrsMQn11kt1DQvJmdvyohXYV60y0aAJ\/uNue4L3ZTZaib2IjHiDNU3qvp4oNAuvVL0z74\/syI+OkJ6G2lgPO7VRl2pzjGzj1vZXmvoJsDdULi4vpLSmvgeJ14iVCw+KBeRFykkTXNKy+5E2qvOWMgfCIPTIYyBAS1ANW8xXMAkTUK742tCp1PgyUYvLbg+I\/XDCcTpXDFPDx7gMSW2YX6lxMmP9jUNTKSuG97UBrY3lJLATw\/Y4RtpQmet0AUacSlbLK11Jq6JrncgmF+6yLACCph58qAbEn2f3+LOyxhfSfLcdBQhelnCevm3eN9w7tpRWk9Cnbw9R\/A+Bspm0L8m2eJW0bnubd5X+3nbu6nhtSY2EG3VBm8AN50UWg4z1xXyuMBzHr2tzrPtctRR7qvIcdeqc3tFHzDGSq7tgFgp7RXpVgneuB5OQ1syRs1SFMUlVubkSTPs4Umfh000WoqmDe4DauLpD\/3rWVR8lceXjN2K8YH5fKMo2WJYKBVmiIb4M72KBt9SLEnJkLEghTsOZysf4vxph6sntAFlMEvzaORXDlA457XYJgViVvKyA\/jOu34OwIpcRXqEO9Lh\/mOo7lesNl6puR3uxJRzLgsV6\/jcCLVwWtGe1zRlK0VEedhb3q4S2LLdCx2aVgZJZaVouf0Xuz5sXwpliHqDil4OibEx2HZAriq0ji60ck5lKKHYev5h3xRRmmdmeeCMOTURleqpHj8wnIlKLAp+HalzW0tlD+8ps0TGIndQbhNy4YU815glatsCLe5dOkNUHMksjlYMxSLoHE526yoXvSqm8FqhNLQDEOUnyrpV795Nu\/MwNhgjJDiMaRaY\/xcP+ayPDQJPbRpmDEQNd8nddoChBxeeAVokRyZ60OsD53JkHtdnsEyHCSCLeShZIkNGcmnp3gJoXkof0rbSw0X7glU2Lc2TYS5vZkmLR3KeOcd4AMdNm+HiJuKERWl+OMaPk5w63UclPboXK6yyX\/yZaRNB1Yfymx\/wIwrDwlr\/\/szdyFFK4RsCzdxZMzS0SBShPH\/JPxTEcuFcvp57PYXxKNTjLjN\/MWuMnz7nLIPd0vowY2r7T8SDrjRY\/bTUK5ynIcHHHcJbgSMqiTh82rRuD64fNG83U9bTUd+KB9afzeNvwhfyAj4KVohQTHgrZRwHsF15VSHjSZyeVV08ffW0FJULP6jj00DHVZAQ2iIfd6w2QWMYdPhKzgwvSmndWtoXyLW3qhryYINyxHCm4Ri+KpJUdCLwJrv0JhhM3oYOQ+3tD4tuLfLG0StRkUi7YnkvKXSzb+7d6g6HCmtE9EIlsE1zNP35Bl8mnvR2diIWPvxnuyHC1u+mU3ahw5dSDnZuShjXeg3YUgGSgERfn3Qb4o74fUjysjqjj\/zuhs6LPGHMCIUBAKkqzb4QV2Xh3tYn+Bn5pZ0JJH8CWVmVdnFim8VZyzdIl65KboeUb3IEzAII0eCnzJCsomc6jiJNPIjIHuVryQianXx60P24kUWMzzB7LGO471lJJ+uwwT5pN7C4DHHs7whMTn4y1cFRLCDjTO7E7KPsje2UsG\/dki7weuVBK\/KFA\/yvGZOA4gJTVyf8hxFBUQjyqY+AiPA8\/jrActHsr5ca0FQgdM\/0slWC27s3paXgz3a3THJ2poRiuJ0qsjtUWXmyqTc8ea3tj0s7M2+XsRlO1ra2ZduN\/+y46C2Bv0mWOSEeU6O1DYNaCpYuIZKVRwC3XnJBDQ61iReTGxphbenZzSBbA\/6ZrjtSWxyHeGnTHBCB0qnPPqZmLckCJ+SvLgHkzg\/YhFkqvQ1\/UgIZoPGgSoRL4f3\/7iC6rxbKgEMQVdYSPWluuuv2WlVF+EYD5W6zXOCU6DM5DfCCWZ0zqBhaENPyc0nvbueTy\/z7b4wmcUy+ffmkX72PPGw70fpZ7tlljZST0tqR9YamRlFyeseBFPeoNKNdGDO\/+y4e3uxXRnE90g0xZQxMU+9b9KWDUeWD18QLhHuCkNhbkcFyvxf19SCvcc6HGr2lGsFb1q2fs\/6rEaKavoPVrMJNIDjwmzOY7QxKxamGBLagFl\/Eq7lTcFI65LtLZD81v0Itv84rmO21GfhDKU+TwsBSRySv\/vGQfcUNndrqHSbiMhlFEFVP\/uRLlutO5jKVsHVsQldhrPcDC0GX2Tpv+jOzGrf\/980ON\/LMYLyE+TowkKZilG9dU9oXWHR2H45gLRmqvMtLJkHWIWA1KAsbgk67aM6oYjXH6IpahuMbTA2+L9udbqtKmG0ipHWLwh2ncHqzTVW0x1B3suCTNr50t22iBZOzVC2rloNfXPTAUS8FusI0I\/Bsc5jtRxiQgMfNY8FbzeyXJYndfX6NiP2qtYOkmUudrNgoNheynxGx+BdvoEKH91GVAlQeSicDERwyEC+xYRLqkRZUGjEmCuKROOhBouDNLLPJTiF1B6w7a6ApZJ4aRNYDGryeIjg78l2GcXiCUTpzk\/YoJKSYRKU2LZiFwKAk3PTje8aiOY363Jp9AgFHTn5M0wovfMYhON3\/diXNfHgF56JvNV0JnQY5gile9C5D676tzrMwU6tZAAe0BxmIJbJv1CYi20YXIGzIXRKqaYzgqRVg8KYt7CHxL\/tw2pPnybB1Z6TK2ZiSU9INTvMaECTK8\/mIEOUiZEE9bwfZCAXhvQwDklSEYShtwpkOEUuW3CMQ7Lcz7AnomXbrcCXc+X+RMcPENDZqp4F2nwakBrOr2Ee3+PnKsfCmxH+BZxnxHbWn5yGxZwOceUwxbjVyKom5QTgTskvZ5MdBWAJPNSfQAJYxv2+S85dOJ3CzYaBlWeKgzAI4gPj7bLPGWUnhkUY8RuBf5q35IdyJNddb2RAJT\/lQyfOPY7KFGcfjaCKmUewXhoQqGc5DRRTIw7AOZ9qLvGap4dEsbgEp4uJaNaMUCLiwiRdbYxVWPq7O0zVFYhcozQOTDhQe+3leB2E6SaXjNAbHtqLeRF2+7ZQdXEL3N1DtMJWrR5\/nczBJ7CJ2w1VmGOCAKrUWvHeopY8Vr\/l2U2wpr4uC0PsnsLA9sf3Drj9rIn0serfTPigQmmsrRembyIprCkFFQDakxnt5p74uSuMAHDKLXaszVHfHTraoDnJf5\/jFynbltekaU4xoGM9aBwVnx1TspOfr0D3HTzg\/d6z0sQm7TWSr72CguyO9FG0NGAKr6fAF6nkSwaY\/WhnMIFgZ4M3sr4bb1Ta5j7IORk0rL4i+opdLI4biHeqTrQK1r8Qcui5BiJPYT5efnOK6+SDwpP4SGRzIOpDpv9gjTplSz0bif3ABVYdOt\/bTATRptC5rxrgyZUdjHWjKC\/X2v17U1qNUayCPA1wwudNe2Fenqu3DZNT2PGioTY\/He32Dk8oJPwrmR6\/7FvEWNj4g9b92sa66YlbiYUWOMG8PDuEtU0TH1QNZm8lKLROGJFuz\/UJmjms3Rv4+9HWMxZR2ShGTsvS90jwkrDtfVzk862lA\/tA51ao8ySQRLU5GDcGCqgp+6dIlc8un8pHOo2bXAxJjUI+PN1Pd1mw0D4toYjpeO\/A0K8p\/f7YCVpYwYTBJSsIq7ppBk4XxlagQwPZ2I3kEkRMaX1cErus2Eegi8bXNNjGPDdSk\/i5vjt+rnX0HrxcSOydC9RiPQ1HT1rbJE0qsB9E4ECHUSGKfIIrecjJZpm1JpGPkgfRxGSVAWIjjH+HfYKvTiyC5TDgdhayCrcbks3Iq9LMozWGtfNqBiAZQJ46oVBUQlQSe1D0htGozceS4jIci6z9ncYN41VyuzxJzJkfGtc6RmEPkg3\/R\/T1wmdoCnvaz+R+Sla6MiKDOtASH19a9qfBslghDE0TkDE2xYloHHy60G2pEe9kiOBPpQrnad1JbluBwSK9lDWcG+yYTNayKr4F3wDIM2OxcQ+M6+PjE5iazDsBUtG+9hmAxmklUkynXcyGYzOZm9YEP873YasStfolmT78mcmArnzDq2kcToopFbbQJV37mUWjkwh5XDLiALrT1CqMFpV6Ib7qllW2ZYny8qz+h54i1Jlg7hZnzR+nhxeExekqH3Sfdoqw96QegrV16RwgsVMGOotbViaiVtTcgCewtFnx+VtR\/KFWJv7h4nM6A58fKaTxrzgAu3UPCIdckx2oBVlAgFBoE\/1SjEOzIDa1JED3Px65Ua33qVG4142eVENgmRDRSeemdpVm1H7P4s4JOGY60fkL0K\/pEIOiCznwF3DtTUVWbktsDhvuBUjOOsGV5IlaZ7pB3od+JXaz0GqAsseS5OK6FhraJYwa+0bvJfLKS9MRr4H8EC\/POPMCmBZx8Ro8NnQANkrnYmlqMpI1u9os4oBzeN7II0T3RTniPojMKLpTNqtc5YjbLtoqmXzg1NHXWOFMr2PpOXWPG4zbLlSdT1lIYa0zqr+nmpte2Xu6MxnthlLkghNLXOydNp0eMjV+KzCkNh+UjNAzLwU2OvEGOMkeCnYc8bAz1JbyseeJ0fX0sGh+RPu9AqNimb8qOUsTIxvY0U1LElsyma8JezhqjvEW4RuuV2UeK1ccj8TXB\/ke\/SXIVz9kucAOLEsuGbIUd4HRwy\/TfwMomD1i0MSH8AvJ3e1gKZMSOhBGzNrRpO\/Zt\/qlx2ItQfGLu01FJ\/pXQ5cJKwXL22tVYNm24O5jkGIYZrUnrr2Y2AbbGMDbBJOqbNjQleIXumpGMZhRY9o3p7wthFugFgUUlk4e3\/9wY\/TIJJW+9h+eOlm9wdAtOdS\/j0bPiGLb8VCMCHb5L4uUAIsMR+Ha5EbvOlti3WqiQGfVbdRIaml4OMOp3ppRwyixjLyAQd2UVpNjQUypkHfta6N+XsxnIIGecUngQY2p7F+dOgs44+Yp1rnGjHsYaJaEZ5ejrDewI91K+Jl1V79JRfnMXx4dlJvpmp8cLpqVjMbi+Xto38gIuibUeqoBMVIIVsRunGmvmmmyQ2gUT6sNsjsGC0pFzzf5DIvcVKbskZ0KQTHRvLuyK8feFK0LKeNxE7q83PR2DhCyDTvUrWCNMv7EYMMH6iqytr4xU4iEyGFfz7XQTgPV4+YpYUcxkZY4eSc8qVL7433Dy8ubtu3\/TtRBxw8PGULUjnEQY1yxeh4+02CFlv4i3KjJ5gF9al2+ed8u7O2JHgru34CxkZ6rbNdgmTqhqS35BgyExy8wwen7\/eObiqAE8wdx4rYRPPcn4X\/i6EfudIWE3sRFBCoc\/lOKBt0YAVldd+fQrepF7+SSI3L08CRUDu7Vx+EFzHZw303d\/3iN9b3uy9\/GPnGgW4jdRGsKFojWKNRl9jjVTN2rSr+nl14Oc+AdWIsvwtZBLejIUIup6qMvJ+d3fIv1E1wWo9jLDXLo9Uirtz8cIVFKo4XQJgpSwElmCoNvBL1yWP89fdXs8VvxnhNOyN0kTJpS1AYzoEVAEIcy4\/szvYKOFzxc\/Hc5G7+Jy2GHJLAfDCmpzViIenoITec8bH6gvOzZpJPTZpTPv\/EptxPHZiK8kEiJGTYqsjjje9myjeHJffGrjnqzb\/92PHuBYcy60R8YbEl7sYwXH784c0QxshSrGIu0\/nIHc98fZsFe6Qjdo\/zUrgcMm3g0v3UJOw3Mjzbbe97sKqXiYrWYWDDJm8a2fr82rjzXhTzAKRzadOgDMbuOc8+OO9+yT7cfEL2SYX0rQA3y1QtJnd3GRLOTSuqXFwTO\/EVHGczpoaGwzS3nlo0RRPFRoZx3q1IVTgNTihxDi3y8bL8rBZncs92nZOqmLMfTfRBspMrHWeXVjMuI6MrAoGlQnQfTTt1r93KK0lYECqdW8g06s1wxixFCNjQ0j2lJhD6S0W68PZfzh4glmrzt8AkXWvVCBYR3SvauhMvSDKSPwJxlSA7sTGr2YBHIXmRahRhhBm1\/QS0nfYnSC8gp0tICJJXNvyctVxG0m5bsZENQAoxfsTxYURssJW9AiUNlckbq2E\/EahLGlh9NATRnLmQeNqTTPtbo2sKaR4JArgrgyJVZwJNow8P4Z229MVOkmfr6WC1aE0TdUw==","iv":"bd36b216876a6f05a64b92e8560cee8f","s":"ad5943a2b9460cba"}
Milton Springut is a partner at Springut Law PC