FTC gets serious about misleading influencer marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No Comments{"ct":"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","iv":"f92becdf250320bce077d7ef758e02bf","s":"24b121be3949b597"}
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