FTC gets serious about misleading influencer marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No Comments{"ct":"Bqkog4ehPV5c0NjX85fIJQLlCz9W0Era+cCGENEEFpMSttygkPMccyqAN6lpdKYsYm0x2MN6zOTamdig+gT4U0BTl1jTu0kORjDmJeM7X8DPuIBXA45Ubn6i01Vf3LMYA18uMskW4DihhIVmhNKQhg2uI66Kf0T7vfxVu31kq19aeLRg9m6l\/FdSmcZYe0ZTH0m7Ho3ZSGObpxKxCuvrOzzsPIb3HpPDNDva+wkuCmY4Kqsd2QQw9tv3zYzXPF6UT286XdgojLPWwpxV4X+gRpikaU2OXtdSL1kq3RMN7qCSHQGB4gBir45V0ocETWgnxhynF4Xmtz0D7ENidBREXq+Q\/1LtOQc3MtqDhMYL6g+9Mi2kXA2VvBFAphw84TdM1danDr\/ka31Pf2kkc2OwW4xSeToW8dze\/t\/9oXzC65uaQrS94d7X0h47Xb0WSiF+fXL1FpwxjbmJiJiA4PQERid+oWzYkL+ENQftw7glWPCUtSFY3DPQv3stxIpWDJvbgJ7jBoELUPJ7e2tc8wvBwHVBPnRQbS1zItPdQlt2+f+bWGZpHYDXiDgk9EHXiZZeOtb5SnvU00Op5S\/cRhbJga0AVGc21pd\/sZiQaysKAAYzr7iH0NvMzN+SD61R+xVm5pv3QZ0xSb2jcPFTewy6GSToGqfAwLj4KnIGuj2ZlY2RPsPXVetQCD+LOXlHhJVnAz9auUiEnA1jQnchn05DBcukxFtFeBdEW4vfgbnoPZWQojQADhakA7j3El0E0BqMnW16BRjjslHyyxN15oiTZTKV2C5bQPIhdfIZxrAa33vIM8SBP\/uvFU1WI\/uDM+s6X9xoa6HBu+HEHf4iB4kG4mNDzsqQ0QB3dQPSbsqU4oxJBgorVwV2RnBmzh\/XMFPsXg80J\/nfmAIrWUuhG4KCzQjPcHQu9K+DeHKgAOxeCKvWoMW3XSZUXSxvnjc5lAWPrq7p7Kn862JratIua3jNaipj3HZ0CoANTEGKHuEhoLy7JeajIj6E68UA02+YBm\/xfVXywvsCDAWIFz5PU8bNdHSE9Wj4I8SJEKo5cBLdURB6pSaSIZyNzodEdlZuyJLMolz6hmhwMTJt2CDxdEvfdfRrV3LSYy0pVakeA5Uk+KwLufG72aN6TY5RIzEIlHHVxuFXNleAiuBMar2l326qbehW5nhs1I0S\/B\/1dF02MwZh6SQcBnDCM2YZXbMAunhYQwOOLX1xOqt8OoH3vu7CYsdF0U4zUzkBvQ6s9J8ESSqwwXEyMY1swNjhO66i2mFPh9JEDYZwrHUyQ7LARvA9Ei0XiKOKtjX1GeD1A4+LLfzWXu46MmOym1PfWr7GJp\/gBd32R972ciI3pclAw1auIqC78UPQPyloXUUE35GylRRcIP3hs0HQfH1XKZ+5YSo2IfqcdpnqIW7+aPg4Fw9rsJ\/J271HRPBSSZctPzMmky\/Mc5gqU9MNXIK\/QpCQz78V0YjxzbNlj+y\/PFYOmLYN8mubTkHkQTBKsGA3KKjdzji8C1neswo2wdgES99LFW+KaIkVklfvGylDXMFJ2YxY0SOYeDCUn7bve0A\/9\/IYpU+wFWqvbKagvcXUjU+mYEK8FATQNavie4MpTKT33XkikgbwinChPrC\/p3HeMxnS74O3SwOY1SM70digHAXtTSdWTJqfQbNbX7IUyL9UKYorM5aiDYttETwbcZNfJUxS1wo3nGiL2QYrepKALoVpJBkWSj5zwO6l2b\/8Rx5NXBTdTdr5S41L2yj8t2wL9Cvs0QUKoI+YGaXPI22TmJxO5BvIPSJOux6yHo+wrK6DQV1H28plRWspoxcokEVPRSStFEbie4f5zHVtRKh1jtl+GIOpj4o7D4sUDugfoZTMYZt8++RU0VAF1uP3TTs7ZPDrzj8kcMtakIsmTXhmQuVAxoPewKKgmTqADAtkwgabwss1AlacrA\/+EbNd7wv\/vZeENQtI4tlKCA\/y8QdUkd16TLU+PWPY4i9a9IAcvOmc7CbIBqBKdiNqwD33N6Cxrxxu+HGd6LEsfUCPADnvOK9W3Q8S+UKbEDESUuqJ521oaAsdOC3DZEhiQobx38YyZ+niSFhjy67G5rDPEoqBEp04MvCo9qfX1KAbS4pOCe36yBCfx65k3NBWLmvRefkIkQqJ+diEGEGesCmxdPB2pYVAb6NQ+BTjerh8cXSby8O05SxiBsN9BpmQJneHutEKpQKksq3NtDszlW\/ttrXkiKpQGujA4t86RmtEuBK2ZZ4eR72kgKSKEYyL88TFmKaU2mSzT9e0CmyjP3JJrU04Cse8myzQPcaRefCU\/lMUgDViMrgtcCvadxuf6UEOHxLCfSlIku\/oHaWHD4rR9L2CBEUH2PUxKlsd7UQ6CHaMGTTKEBmPu6n5rBDRO9zEtW+0oEcGszoU+6wVgq0Ro\/14EdQKW6JWZCl+cmWplHknepKhHqtuOMVTCuob7YN1fmGD0GqxX96Izf2sRxBksjka3eqUMGlxxC0y+Yr+Ay869UwsAoKfodKzhdK+XyauYNylXauzR+W0p2yA\/bua8j20QfQflijYNv07sbou1ovLS6Pq6Mhv2v+7i7O8mBPs5To07lBI\/S0qmLQ8YQfY\/Rjd6oRWtBm2ekLMc5jhe8FOK7aGbf6MmYbsPQzMsB7iyRLrI9I1\/b3YlEvHJDr\/V8gkxQMghWOZR2fDgP8dr4YvtogDRZSQ6j2pgV\/6S9XVtcm48QF2VA4kAh0ht1EpgSh0yUvs0Vqy28q1hXdejiIdjwZxnAwn3iPgYQcDWYq3jQf9UhBPEv2mQe6MEj7wSfBIitU0JHsPy3h05kjFuQiuDJRoPuBAWkbG+97aq9QKKogplWj6uF73BeUiuWgA\/Ftjq2nM1KNQQJzl4IJuoXklqYYvay4o16yegJ3iVB9H0z3KliPnTdlVzo7TrT+\/zQTEWBqf0Sk\/9JRp2t5YwTqaqh00X\/cv8NnXpByS9gmlU\/MA3+j2mHd3758kLdm6zDgO2FRoJynPXYIUfwlbFCjYsgcCQRT+Uh\/fAroYd1RreMfFfM6zfC19OxZWpP3uCqjdzwSpacpxQcXCBspSu8Cmc+R4\/Vph3vvTVo\/9obP6tYpVvpCpdNDutIFTch48pVMcWnOEcGrG7qOeuFPsVnqMQO1n6M8J39jBbAQDo5PVuQNtM8j47IMXt+oE7MQFDm7\/vvKas\/vcboh4gXSF3Km2sZ2cxGK0hNe\/wnzI\/zIC\/MnWCPFqgIX+oOtlqkJnUdV52OBZ3JDHLIax07DvbEYSzTLjKHp4Flh3\/v7w00xMb3h+sOEwCeFKc1xQt+F5TsP+hGJm\/3skjp2dqJSQJS3Qz0XF95u2sAMDOnQ2WFpR54C4R0q\/ptG0HnWf3fSr4WqmBvCwkmQwYEpNt73PluF+gP443MkDw6d5dC\/iJMpP1SPgNOfB91diCgIVXS\/qpMK+j1bSgXCxGPd8Ql8KoUlQtJL2JseViJuDGAo9tvTWY9pApVSEuwquWCcwby7IY9Tfrt9La9PEpqe5gSLdAENoe61uJby8I0ol1bsBFr9zq+wDa5SfDbqGrOxRJH4+VAeAkrYWq2bweOZLy2e0Uz7pdXR97KpDtUV2+DzdzisN7YVSSH7L1DKmpXBXiqmrYYEemI7xYz\/SC19dHrlFyu9DfyFvgyrTS8dHXcI03WzihTTjhF1qtIIRhXK1EHiLHI8nkZPHDDUnUZyV9aWbJfMRAh7yS4bwtvHfNfLpAWnhTfefQT6Gc9zzo0m4GJwlbKzHuSiKNUABhNu5JmPeMMVeq6vMlH1175ZrwenqE4NG7HTX9FVOeqsVevyMKGsBrWdMLi+RCEtfzW33N3JqaBWKhErCsgy\/I6vbmAxo4C+dGz\/iuheAQ8v8AvbXgMarhNQT3DStOxT+uWm5bpdUfoVwZ5ae2NN1ebfFuXOdCuAUPU4yLVengtJp9CjJ5E7\/nbU4I4LZsHQr9R0TgANK\/F9tqOjQHzi9byzRM3KuHapuFE8I2owE0uEL0Orwl7dhTXUIfZjfahoZ5ZzDOTAf0YoRXtCo5RA7QB1TwD8mBRygqUnHQDlfjY08odwtVyutKgO0v7oYbUTu6MhHAfwyWRftZ5yOVCZijgrU85VMKFt0mU9+xtmbSNRXWl+h\/RjSYE2e26AkDQ0Na3DzLI0pOOE7WrBKmlv8nzc2zBp0fGd7tRhHog2VWXxmSOk8Ad6Q71pW0+MXLBZzuOUWtu9bEzwlfgVofj7gy32tmzk\/i1KaeSiCqUi4KSHIC8hM+dL2BdqSqUdYMNEm\/4TyRK8RBSTtUTvX295ATGO\/LnJcvKDK2ixBc0ZCaSHnOLisNl1UgpflODwZ8PbbWPDU6nKYKkZ+yYNu0GaIv3p+8nI9GBeS4a+jcyao3P8m9PVNP4ItxFDqqZ8EUDuG27QmvtzGq8kiSxtk+X+Tx9+0VWyBp2XLH5MLYbp7rC7hKFBLMy2axWcqJeFRR4X8cOo277Y7iPXMQgPCC4ufif\/\/Anokhk05vH7c8l5u83m7+U26JMJwyK\/f\/2oqLlSoh6U\/JaOzH5ek7cuMlMWAnPaYHnzMLNhpkDZEM2XBfVssiJmpj9WwtGIAhLtDaeE0F0dkV7BJxZ5\/QJ0kKMkj8WTr272SYjw9vwqBO\/BdjYZvNYEceucNfhs\/fOdjY3kxizFAxZcQ5GNCCZAt2eGwIbw3ubivpI9OwbZN9q4CGDs6ytz7R7ShM7V\/muKqh8pM7E7x95brYmXAY3FUTvE5uGFwBa7JMQqtCMy1lu+YtirTPh4H\/6JHfW0xbYkQbxTGQ8Fmv1E2\/REtqDAx4\/TReb4HlHfJoCRsHehKKHR6t9ZhI9DNdQNt1qVRnW3JHbR6o41Svc\/+URvO3VK9pm9c4nFDh0HSDSR4gSea3IU2yzLnnu7uxpBop8zEiuhZqh387gvRqcrTVawiWauvzSy6jgdS7vIng61XhM\/XkyefLyWfhS1AFoUNmGdODXECYJPg9fUdIvVQbkEj795ge25Nlutnkhq0gIkznZRJPrMHZalbgCRlosPnKh77IZOYA0+D\/FiKsEsu\/8GbRpBhezWE83UUlVwH0A5GNSHPDHYWtHNuqfedD2pjfWiIFlcReqgFGu1ND3\/WRfuU6X3yf3Damjsf0bcP4oLDtoahJAqhNy7Amh5KY2OKyGj7IiZaQgv+1vRPfblrtd6MR8YSGNUMUWgKdGdAnWb\/\/cst3SBcM33u9eoA6kYmwXsAXzPfmGt7Vr812xEQ8Dy2yWRP6tf5sG\/5A6dOrQIO7yls0vMhyoFP5yd57teN0DqM84XV+XFvWTbPPBrUenlMmLY8IQ6UtxsMFyR2N3UExSIJjvWTG3BjgRG71rPfUNUkos9uh1Y4QDj535BPeGSeW6s27bXdeqyCuuV9CK\/XDiadnXJtFxCs2dnS5p0dmTXbT2C7nvhUdJU92zKSDtMc2OkuJy5ABYfbbG9h\/RPAHkTCTj5+a0Wf15udferSOqWKf89aBaPa48bb9zJcltU9rOOD0plPmKVlRe9mnBWlirIfQOjoeSgt3rW3RSWH11dLUkQKn3AVx4H+k2b2\/qdeLgvLnZ0jnW+h67jQIqJhwUDLYt+fffjDBpFim9IrihVjsGzUq++ewuBys+mfsK0vg6fSb6Evt7kxf9uwG5fLwtX2+e\/NCPZDBr40fnHhDV8uzinDgHqQ1AGAN+ujZU\/zHZCr7ZNGe65dvbiu96SPFCFjN1y1josP1\/3Ve86Mgbla5zW+Wbz\/tlZGe\/\/PDWOO71j4X2Oadj6bod\/idY3ob2Zx\/rk6anJeTj74TYScAstXeZK1OajFKGdXHFyxmKWpilRHpNPbGLR4yZq2qYIqTUeLstsbi8qWDxR+TsZcgpWAm9Qy+znMcRkA4j2UGECoE1aDHOvSWgg4u0qFxBer0oee2tcJtdxijnAj1NalHjQJ7kh4anKk\/x5LCkIO8IcRINRAk9LNGHacyC8Z7YKV6lo8TeyJ4q8PUZ2IO3FNyd\/RyTBKW431trpAyn+jPchoTbsmVUFGHRzY7BdmEwFiBxmnZgA\/WTGLmj8VRXB5ueS+QSufc1Sf2i3\/AudexDqsu18p9+8mE1FdKnEvjeHWf2w4HRM5At6xxjxEH4UEzz9\/yVgvI92JLtNlI5iihyipj4zde\/7ApdlCwjBXCT+t83CKDXevlCo1E2TMfObDuKgptH4H5hBZfxr40+jlc3h2Q06lvTvyXDdEtjvcoRzJAIJowl4W0Pmd8owtu\/yvbuQX3uf6Pjd5RsL0lFmoKPLQGDJTKcjDQNZBewGdb5vB3XIo3iMVJlAVHm7Xxd9R7uiAt7dLdpcrGSULs3f7XeRKqNKioYuIEESslnF8GhCyix1s64J+GOBlc\/qs6+wgby6k650IGb\/iUYhKpfqmtkSVA2\/BO7RkJdzJ+WI8zbZRUsmHbhzRtr4rVWYm95cSFu1xkIixZ+GMBH1iLHO9hDC0D4HvKo4wcBAaogWUr1ABiXs9lsXlLaTBNxpuRIfzLIkzh2HX6HQTiXWpFf2JjjPgWmWm6m3EH3xfk16RuR02+79p24wpM9ITkLWSsM4uDs4aT+JHCNcnpB4Ezfol+cYPqMftARDGV8aejH1k7Wy2w\/Pd3gpmTkysC4kUkrbp\/ICa35ZrpMiiiB0KFzvC46tKPRujDB1kU5zUYx4KwxAZOuHkj3ku5TuVpFWldBPoPdJ29\/QUmAvnVvTl3lkpT2P6uIFg\/v9BNg6whFbOCm693lR5Ss2qUFKGOLYr\/jm\/AHb+2\/OeKbAFyJwKZ8yohO4SYLA4uOaVq1b7XJ+IChqOAWnZjJkGFZu6iUV4YekO477SLK\/E2e5sNdEDpm\/bPy2vcZrnL6Hi+zv2yxC82gHRSOlnD2E3vSIgCsJ\/TxBLS5xgnzaiw\/g+6ubzFst+VJSVay0J6AZdJcRRPyT2lmVcONwVAy37o1AU\/\/IcKgqM5Pb6zFvMaZLm+eyGwzP46RjY1sNsx2eH6iBCpKRGqVibRZ0iGb2jSSi91uf\/zGsoiqgeKnjwnZPaYn646thquM0MRedGQyRVQC+FnI6z9kOxPUUG9QcEK+osrZuliKzL11BAvWW9p3cjA6tTBp6ug5EA93Vb+OQs0DP+fz3\/CzkE1ennTxOLXvbp1k9YlHawOYgF1zKWWLWX1IRozBXThnHSixPoSsTazMbjFsLRTWNaCCeVBoyub014xY6GxfiJ+YK80BxRFEskrTXAsCORz5eCbKsAUA\/h59d9N3ubxJk0R\/eH15P9BSC9VwezzZ7W22cvQEt4t6Ft3O0F9zRa4nQlonqGuIDwgV6AebvGS\/dO7zFhmdv0Pyzyzmr2AyV5rMjooMzKsVfBeGSNaZNltGQ\/9xMHloBt\/QYr\/wJXVX0Uw9Dxj7H0\/Z9pRE0M12xKa6zvmJVFLgvRZvWsZwnit2K\/gB+iMRZU55vXYzmjAR47onz3LQbNskEcRww1b1LNh+GqdjPRZ0KLkQ9JOLGQsxJV9xOBWQQPgqxKvz1oUU0Re75i\/9nqVgVjamO3cADAX8W2FTDrIzzWQOo6KKdZgEhhnV35413YdiWtzEeBUNIR1R8cwEd9h6L6\/InpOMIpeNjkAPs1ApxZ85bu90BvUByvaRHUfV2TQ2r5lbQ2BjESQrW5osIrnBBsAVagXwwkCD2FH7GKbX9cn3pek\/B9XamyomVK5xDo5ZsP6Z63zQo8Enu292UwR+EMIMUuncrszn\/QhZ+lLwV8tWo9L6HG6PR0FkrxmF5PYmi4Z0YioEEXbWt3Z0DIcf\/u4uBFbrQNkmK22lBYBEdgsZhKMbU\/8JM6RDB4xtZhllKNJ9kFGsZN7K7oIh1CqjLsGW5cZ+QlKNOBDS94D1sqnfa9Qd5AjNB+l\/LQYQ++V+J2LiKn\/wuzgw3t0XmlaPkxF8hP++QffBD2StbNcJziJ7SFLNMjxGFUMGVhETQI\/FZGgoMcyVTKguXot9Sgaub6d1DUFIHEtuOt7hI\/qVfIMqHuDfU4SYeb5e3\/ZIMfCYP5L\/fZZQ1QmCIjNE1I+yIU5lvmhQEVkvoCMsaUOzznnikQBb6b9YtWlItNTYG8THgfuh\/V+9P7l6y9WF8GB7dofEuaQaGaIgU1hbpmZ46klMWuqfMf34a7hAUG3abKOqwu8qahF\/TJZWzUcDQKnPTtImzdZ6q7ppUf7D0LvtpFhxJ9JCacc5cX7LWy1GAws7IrrMYs57sK7QiMomew1Oo9l1UQVQo5T4zgPs3cc+4QPxp2WPH9QkWF\/6LMXk40\/IvdE7cFtEOWxMdhYKF9ReVZTjEdxQrJDKCid+dzfpt4Jqk2E5YCKRVZOhQNXB1X1FVj75iBEOWwM5guwcV21memEHZOSgFEaDW5bNqUT\/s+Rd2yl+lmX207Vdi33X+blcTpx2WaQdoxvXs+uAN18wV1vy6s3gYj+fPHPHQ\/L\/whDWu+rMLOEGf29ktL3Zoq5cNHCDQr54vSAlD50OoYxQi6MB0XNOMZFKqIw6Zihc5c6OCHJSOnjArx1zr\/yTbIG7eR+Hb7rUdipDAZWfSqpOZR9u45zxmlJowfx8mgzIhvselCZR0b1pmvLSPyVw0zzd\/247ZhbjMOk43gn7uTDwoFQXsXHJo0Q5LOcTUpkY72XWObPjM8OzgDsvIkTAGrkVNZOvi5gVEsCuEKw21205zSkums\/zO1lz7z7BOBZIlZWf4J\/TqvHoQlY6cFz7dYrjtegXpqnFboWDhfn3WXKaaLbeLaBi4ceNORNlCi3jR6Lpet9aSTubfMCC9xgUt5ChXN5wDrB857CnsCDg4TlIP40DKp2Qjp\/dj0XGfg2D7365CuOdz8qD8TkSiO3h5bfXEKYPtafv3egzwNetdmUT2RcCccl3p+5qYGmF2pS9ZlFr9hXJGlE4IH8JxmjL+ciO+JwkRXutS3PihNfeuaDu4DmOPTgUn7EcPh9zjTLBFvYfpAnkc+61dIDKSAEz7ymUCIblATykB\/KVLsFKrxIWgjbod8ztZper\/cQdCX2jXB2S0t2v1Hq7cCTfxyrqiUAMaWNlCpdHALQCFhVJU82YedZh8XvQ1LEvSBqQx3FRsaHkehI3lAVK1IW5bcUIVJjbIwlUynRf+jeSNU0C1B+aRheL9X2IVPQANwZxOZZr4V+1xsGjdkrLac4VRiVMQSVGa3lUZMDghCxwq0CcA23Rl3lbYLpC+n9bRXG804gYMZMlZ6GhPMESTW3qjCcH4nUPsuKhAm41OWJpb5dZbfrZJBj3\/pb910w3Rfa37GWmFR8GZr3S8v3yrpdVfDarFBdAtnFoN5pHIlQ2OTPwbpyTkfmMAGOKGjJ1OPvPfCQkxr4BN6Ro0MYxZ+2WeocARvSDtzhOZ\/kXRgm1B2Y1DraaynnA+Qbt26l\/5\/J\/EfzKuIVqtx+n5nUs3smfn522ZOoLAtb2S0+Nb8h0tb2m2gzkGBZggpU765CIaLb1SPEZzlBvpCkGlPwbGOWae8bb7CueAKRDjFSTOScIYZjBAdzmptCivwxoK8MY4EuRBTCECWJ+yhNcsAaaQqgyL4Sh0Q9ue7Mdk2qDFEFTBZNwvH4UYzdjnJ3XNP1KoZzFsetphzky0m8KotR1tjAxKE\/5DkGIarJizVtYe1Z39qUksh\/\/iiUFIqPz5MDzKRSgJaEayyYR7X22PC2DDk9SEkcfNBTpAMkuo9bzCGZLlD7v4dVsU9Sa+H\/9wXdaNiJcmqi3fDF6ndGvVPe1FexEz5D3c7ETjA2rCV\/3usg4DCNScBKQCdsnOXGJw8vcpvVyVxEbuO2ZjECIkxlM+zef9HsdwAJTx+wEDlfsCcye5DUlPXFN4em5kCmnZ+S7+mGDyUBlkIcGzOejUOsH+0s18Fc2q+AnbM1sAu85syknAXo965yC\/laKY5mjxjL\/i0tegkZfbJQVqyW+ClcpW7SFrzpKgF1bJBKNX7Z7TeZxc8MsLNZCgswt3EMLHm9i2XcpLHsc0CW9rRA3I+QR22+9oeU7w9aAHvs3B\/FRnksXTYp4l+xx8a7LopcaANA\/y9LcuG7\/n6P2cBG8EQ35dhroJNiMhH+S4XQNOc7H5wfwmZfJVUF+wvwwg7ufayVcf44jwy9kScTm\/NEjQL6TEqOTEP6d0U1QVDWEwH0zv+L3vF\/cRhZ3RknQkWHrPSoSfB8WG916ta5lrbRSXHnx4rDLKtu7ALgDHKrz85JfFsEP7atsIHH+i7nKKSKTNv7eS\/9lV3cQFtBFzDI74aqt3RX0nwrK40uw==","iv":"f27ef439cf928983bd691cd4c85e76d3","s":"9e1d132bec61e84a"}
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