FTC gets serious about misleading influencer marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No Comments{"ct":"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","iv":"e6b8d5ae439a8ce788a5039acad27606","s":"966fac0ceff2f201"}
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