FTC issues new social media and endorsement guidance
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"9c117f410c41905ccfb1083dcd3721db","s":"04ec51799d3ae69f"}