FTC issues new social media/endorsement guidance
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7fa8d115c1b951a0d30fbf78278280c0","s":"c2d1dad3bd941c78"}