Scott Galloway is professor of marketing at New York University's Stern School of Business. Photograph: Jonathan Fickies/Bloomberg via Getty Images
Future of marketing is voice: NYU’s Scott Galloway
Posted By a Luxury Daily columnist On In Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Q&A,Retail | No Comments
Scott Galloway is professor of marketing at New York University's Stern School of Business. Photograph: Jonathan Fickies/Bloomberg via Getty Images
{"ct":"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","iv":"e431aae4c39e4e46b7ecd67d11e36af8","s":"0af722659563ed41"}