Bob Liodice, CEO of the Association of National Advertisers, today issued the following statement in response to press inquiries about marketers who have recently suspended advertising on Google’s YouTube Web site.
LVMH-owned watchmaker Tag Heuer is flexing its artistic muscles with a poetic visual tribute to its honorary chairman in a directorial debut from someone special to the brand amidst a limited-edition release.
Watchmakers across the board are considering new options to entice the youth segment of the market, with tactics ranging from online selling to wearables and increased customization, as horology interest continues to stagnate.
Consumption in India is set to reach $4 trillion by 2025, according to a new report from the Boston Consulting Group, suggesting that luxury brands may do well to invest more resources in marketing and selling in the market.
Sotheby's International Realty has devised a plan to raise the bar for the high-end condominium development industry, which has seen better days due to market slowdowns and an oversaturation of glitzy property options.
German automaker Mercedes-Benz is continuing its mission to align its brand with fashion, even after ending its New York Fashion Week sponsorship, with a new collective that taps a range of talented names for the sake of art.
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
Luxury Daily's live news from March 23 - Elie Saab opens first US flagship in New York; New York’s Asia Week reaches record art sales; Bentley uses NASA-derived technology to convey attention to detail; Jean Paul Gaultier lends creative touch to currency.
Today in luxury marketing - At Hermès, a "company man"; Luxury watch industry hopes worst is behind it, at last; $27K melons? Unwrapping the high price of Japan's luxury fruit habit; Where New York’s billionaires live.