Luxury Daily's live news from Oct. 20 - Breguet fetes 10 years in Ginza with numbered series; Four Seasons tailors hospitality service for Mecca visitors, pilgrims; Tamara Mellon will not design pink shoes for Breast Cancer Awareness; Neiman Marcus, Indie Beauty Expo curate indie favorites for ecommerce shop; Lalique, Patrón share design sensibility for $7.5K decanter; Mr Porter to launch menswear brand Mr P.
NEW YORK – A Tiffany & Co. senior director revealed that she believes the future of online commerce will rely on search engines, as Google and others become more robust with offering shopping and booking experiences.
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Physical retailers differentiate themselves from online counterparts through lower price points, a wider assortment of goods and unqiue experiences, but as ecommerce is priced to match and product selections expand, bricks-and-mortar sellers are defined only by experience.
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
Findings from the L.E.K. Consulting Survey show that luxury travel is becoming more popular than ever, with mass consumers adding luxury elements to their trips in an ongoing search for unique experiences.
Luxury Daily's live news from Oct. 19 - Vogue, Vice develop content partnership to attract advertisers; Barneys taps collegiate photographer for digital look book; September Swiss watch exports point to continued recovery; Stella McCartney highlights fashions in Piccadilly Circus billboard; Perfect Corp adds investment to further AI, AR innovations; Chat can let brands solve customers’ problems organically and pain-free.
Today in luxury - Moncler opens its largest flagship in the world; LVMH aims to build cognac stocks, starting with more vineyards; How developers sell the promise of a luxury lifestyle; Tesla to raise pay by 30pc at German division-works council.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.