While high-end brands have been slower than mass players at adopting digital advertising, luxury marketers are allocating more of their budgets towards online media.
Works from Andrea Bowers, the first U.S. artist to participate in the LVMH-owned Champagne house's Carte Blanche program, will be shown at the international art fair in May.
The British footwear label is teaming up with a California-based lifestyle brand to drop athletic gear, from leather trainers to denim club covers and more.
Marketing experts at Effie UK and research firm Ipsos outline how perceptions of affluence are shifting and what those changes could mean for luxury marketers.
Despite housing some of the world's fastest-growing markets including Mauritius and Morocco, several hurdles are impeding the region's wealth and luxury sector.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
