LVMH is spotlighting high-end jewelry on its multi-brand online platform 24 Sèvres, adding to the growing list of luxury players embracing selling fine pieces via ecommerce, including competing luxury group Richemont.
Luxury Daily's live news from June 22 - Gucci supports refugees with 5 new Art Walls; Amazon expands try-before-you-buy service across US; Instagram influencers gather for luxury real estate soirée in San Diego; Waldorf Astoria partners with Hamleys for kid-friendly activities; Rolls-Royce gives back to local community with new school parking lot; Agnona debuts fall/winter campaign with Edie Campbell.
As a testament to the power of influencers in today’s luxury business, real estate brand Aumann Bender & Associated and Sotheby’s International Realty are hosting the first Instagram Influencer Summer Soirée this weekend.
NEW YORK – As luxury brands look to improve their customer experience, it can be easy to get caught up in complicated data models and forget that the most important resource for determining what customers want is the customers themselves.
Even as more women ascend the decision-making ranks at luxury marketers, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad.
The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.
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This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market.
Luxury Daily's live news from June 21 - Chanel lets financial figures out of the bag; LVMH invites consumers behind-the-scenes via expanded open house; Christopher Kane in talks with Kering to buy back brand; Swiss watch exports up 5.3pc in May; Thomas Goode plans to expand business under new owner; Le Méridien brings European-style summer living around the world.
Today in luxury - Virgil Abloh — "The world is looking for the second coming"; Tiffany & Co. opens jewelry design and innovation workshop; The future of luxury vacations in the face of the "sharing" economy; Daimler issues profit warning as Chinese tariffs hit US-built SUVs.
Internet-based companies took a second hit in less than two weeks when the Supreme Court of the United States ruled that states can collect sales tax from marketers and retailers that do not have a physical presence in that jurisdiction.
Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
CANNES, France – Apple is known to keep its executives on a tight leash for media exposure. But this week’s Cannes Lions advertising festival at the French Riviera resort of Cannes saw a rare dialogue between Angela Ahrendts, senior vice president of retail at Apple, and Tor Myhren, vice president of marketing communications at the same company.
Luxury Daily's live news from June 21 - Chanel lets financial figures out of the bag; LVMH invites consumers behind-the-scenes via expanded open house; Christopher Kane in talks with Kering to buy back brand; Swiss watch exports up 5.3pc in May; U.S. Supreme Court rules states can collect sales tax from online retailers; Thomas Goode plans to expand business under new owner; Le Méridien brings European-style summer living around the world.