Celebrity endorsements can boost a brand’s image among consumers, but new research finds that luxury marketers frequently choose the wrong faces to represent them.
Marketing experts at Effie UK and research firm Ipsos outline how perceptions of affluence are shifting and what those changes could mean for luxury marketers.
Despite housing some of the world's fastest-growing markets including Mauritius and Morocco, several hurdles are impeding the region's wealth and luxury sector.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
As sailing season gets underway, a masculine fragrance is getting a boost from the Italian fashion brand's yachting team and American actor Jake Gyllenhaal.
Although cashflow is becoming more restricted in the industry, the global consulting firm remains upbeat despite near equal odds of collapse or recovery.
The LVMH-owned Scotch whisky maker’s master blender Gillian Macdonald created a unique bottle of Ardberg Twenty that was sold at the nonprofit’s inaugural auction.
