When it comes to mergers and acquisitions in the luxury business, many companies are consolidating and expanding into new markets and sectors to better cater to diversifying interests.
Prada’s Miu Miu is continuing its emphasis on female empowerment with a new film that takes symbolism to a new level, turning an inherently masculine setting into a female-driven motif.
While millennials and Generation Z consumers make more online clothing purchases than other age groups, they are still seeking flexibility from ecommerce platforms.
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Luxury Daily's live news from Feb. 21 - Ferragamo puts Paul Andrew at design helm; AccorHotels launches lifestyle-focused loyalty program; Luxury Portfolio International aims to keep up with modern affluents; DPA promotes self-purchasing with Oscars ads; McLaren eyes accessories opportunity with sportscar-inspired frames; Samsung to roll out $2K foldable smartphone.
Today in luxury - Fendi pays tribute to Karl Lagerfeld at fall 2019 show; Miuccia Prada on fashion, football and racism; Tesla’s Model 3 loses recommended status from consumer reports; Remain or leave? Carmakers confront hard Brexit choices.
Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Luxury Daily's live news from Feb. 21 - Ferragamo puts Paul Andrew at design helm; AccorHotels launches lifestyle-focused loyalty program; Luxury Portfolio International aims to keep up with modern affluents; DPA promotes self-purchasing with Oscars ads; McLaren eyes accessories opportunity with sportscar-inspired frames; Samsung to roll out $2K foldable smartphone.
Hospitality group AccorHotels is tapping into consumer passion points by rolling out a new loyalty program that includes partnerships with entertainment, dining and sports.
Luxury watchmakers and jewelers must continue to invest in digital marketing and ecommerce as the sector stagnates, leaving opportunities for upstart direct-to-consumer brands.
Luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton is introducing new requirements for its crocodilian leather sourcing, as the group continues its quest to be more transparent about animal welfare and other sustainability issues.
