CAPE TOWN, South Africa – Even though traditional media still holds marketing value for luxury brands, companies need to leverage social media and influencers to better engage with audiences.
The British footwear label is teaming up with a California-based lifestyle brand to drop athletic gear, from leather trainers to denim club covers and more.
Marketing experts at Effie UK and research firm Ipsos outline how perceptions of affluence are shifting and what those changes could mean for luxury marketers.
Despite housing some of the world's fastest-growing markets including Mauritius and Morocco, several hurdles are impeding the region's wealth and luxury sector.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
As sailing season gets underway, a masculine fragrance is getting a boost from the Italian fashion brand's yachting team and American actor Jake Gyllenhaal.
Although cashflow is becoming more restricted in the industry, the global consulting firm remains upbeat despite near equal odds of collapse or recovery.
