Luxury brands are turning to experiential retail, installations, visual storytelling and other creative tactics to make an impression on today’s multichannel consumers.
The Kering-owned Italian porcelain brand is leaning into the midcentury design craze taking hold of luxury consumers with the release of the Diva collection.
The Italian menswear brand is using billboard ads, themed newsstands, retail takeovers and more to promote a new, eco-conscious book release during Salone del Mobile season.
Works from Andrea Bowers, the first U.S. artist to participate in the LVMH-owned Champagne house's Carte Blanche program, will be shown at the international art fair in May.
The British footwear label is teaming up with a California-based lifestyle brand to drop athletic gear, from leather trainers to denim club covers and more.
