NEW YORK – Marketers carefully craft messaging around the brands they oversee, but this work can be undone if the teams that interact directly with customers are not adequately trained in the positioning.
Continuing this year's slew of Hollywood homages, the French fashion house's cinematic ad involves its famous handbag and two of today's biggest movie stars.
As the luxury timepiece market continues to rise in relevance post-pandemic, theft in the sector is as well, according to crime prevention database The Watch Register.
Among the few luxury names observing the upcoming holiday, the department store is presenting a distinctly British celebration, complete with ornate chocolate eggs, tablescaping tutorials and gourmet hampers.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
With travelers eyeing nature-forward getaways for the season, the Swiss hotel chain is pointing them toward its sustainable stays that bring guests closer to the properties’ local environments.