British automaker Aston Martin has announced Swiss watchmaker Girard-Perregaux as its official watch partner, commemorating the marque’s return to Formula 1 racing after over 60 years.
Luxury Daily’s live news: Farfetch revenues hit $1.7B as luxury shoppers go online; Sephora focuses on bricks-and-mortar expansion, collaborations; Estée Lauder names Ana de Armas new global ambassador; Sub-Zero Group introduces virtual showcase for smart appliances; Birkenstock sells majority stake to LVMH-backed firm
LVMH Moët Hennessy Louis Vuitton-backed private equity firm L Catterton has acquired a majority stake of German footwear label Birkenstock, hoping to boost sales in China and India, as well as online.
As the world looks to rebuild in the wake of the COVID-19 pandemic, new legislation and political priorities will push sustainability to the center of economic development.
Italian fashion house Gucci is bringing new beauty tutorials to life in an artistic campaign, highlighting its most accessible products at a time when consumers are seeking small luxuries.
Italian fashion label Moschino is playing up its offbeat nature by offering consumers several entertaining worlds in a new short film for its fall 2021 campaign.
Reviewing Gucci’s activities for 2020, it quickly becomes clear that the brand is one of the best in the world at applying content-commerce marketing and sales strategies, begging the question: Why did Gucci not do even better in 2020?
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Luxury Daily’s live news: Mytheresa sees ecommerce momentum continue in Q2 2021; Sotheby’s International Realty achieves record $150B in global sales; Hennessy teams with NBA for global partnership; Genesis celebrates art of storytelling with CNN collaboration; Seabourn scraps Alaskan cruises for 2021.
The new generation of marketers in fashion ecommerce has an irresistible urge – especially with pure ecommerce players – to equate marketing with digital marketing.
Luxury Daily’s live news: Mytheresa sees ecommerce momentum continue in Q2 2021; Sotheby’s International Realty achieves record $150B in global sales; Hennessy teams with NBA for global partnership; Genesis celebrates art of storytelling with CNN collaboration; Seabourn scraps Alaskan cruises for 2021.
Ecommerce retailer Mytheresa saw its net sales grow by almost 33 percent year-over-year during the second quarter of fiscal year 2021 ended Dec. 31, as luxury consumers continue to shop online.
Cruise line Seabourn is canceling all of its Alaska and British Columbia departures for the year, as regulations around travel and cruising continue to evolve amid the COVID-19 pandemic.
Sotheby’s International Realty has revealed that its affiliated brokers and sales professionals saw sales growth of almost 32 percent in 2020, as the luxury real estate market soared to new heights.
Luxury labels hoping to build their business in China would be wise to go beyond rudimentary translations, and instead continue to build genuine connections with key opinion customers.
