NEW YORK – With a growing number of ways to reach Chinese-American consumers and other Asian shoppers, high-end brands continue to rely on affiliate partners who better understand marketing to diverse audiences.
As sailing season gets underway, a masculine fragrance is getting a boost from the Italian fashion brand's yachting team and American actor Jake Gyllenhaal.
Although cashflow is becoming more restricted in the industry, the global consulting firm remains upbeat despite near equal odds of collapse or recovery.
The LVMH-owned Scotch whisky maker’s master blender Gillian Macdonald created a unique bottle of Ardberg Twenty that was sold at the nonprofit’s inaugural auction.
The French fashion house is out with three renditions of a glittering advertisement that targets spenders in the major markets of China, South Korea and the United States.
From nature-centric collections to vibrant versions of heritage models, maisons are finding ways to engage with a new generation at the annual horological event.
The cloud technology platform’s Voices of Fashion 2024 report iterates that it is no longer mostly about what brands are selling, but rather who they are selling them with.
