French fashion house Balmain is making its brand more accessible and inclusive with the launch of a mobile application that will offer augmented reality experiences and live-streamed runway shows.
The French luxury conglomerate's financial losses are attributed to its underperformance in Asia, as well as Italian fashion label Gucci's declining sales.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Proceeds from the luxury resale platform's new initiative running through April 30 will benefit environmental protection nonprofit Conservation International.
The Kering-owned Italian porcelain brand is leaning into the midcentury design craze taking hold of luxury consumers with the release of the Diva collection.
The Italian menswear brand is using billboard ads, themed newsstands, retail takeovers and more to promote a new, eco-conscious book release during Salone del Mobile season.
