Gamification opening to engage next generations of luxury buyers
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"f5f48f79dd33d8031b4462d77ef25934","s":"763c5751f7eed65b"}