Gamification opening to engage next generations of luxury buyers
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"dbbb330d11c3d78c5b38107607b38a1a","s":"dec25fccd8228b77"}