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Gen Y more receptive to mobile marketing than Gen Z: Forrester

Posted ByChantal TodeOn In Featured,Industry sectors,Marketing,News,Research | No Comments
Photo courtesy of Estee Lauder Photo courtesy of Estee Lauder

 

By Chantal Tode

While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.