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Gen Z-friendly Louis Vuitton, Gucci most searched luxury brands

Louis Vuitton, one of the world's leading luxury brands, has assiduously protected its trademarks worldwide. Shown: Louis Vuitton's new Monogram Giant handbag collection, available exclusively online. Image credit: Louis Vuitton Louis Vuitton is among the luxury brands that is experiencing online traffic growth. Image credit: Louis Vuitton


Generations Y and Z will account for 130 percent of luxury market growth through 2025, but brands need to stay cognizant that these consumers have evolving views of ownership.