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‘Gen Z is accessing luxury through fragrance’: report

While legacy makeup brands fight to keep market share, the appeal of prestige scents remains steady with younger consumers, according to new data. Image credit: Kyra Kyra's State of Beauty 2023 Report suggests that the appeal of luxury scents remains higher among younger consumers than that of high-end cosmetics. Image credit: Kyra Media

 

Young consumers are continuing to use perfume as an entry point to prestige beauty.