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Gen Z is the new target for hard luxury in China

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
De Beers named young idol Cai Xukun its latest brand ambassador in March 2021. Image credit: De Beers De Beers named young idol Cai Xukun its latest brand ambassador in March 2021. Image credit: De Beers

 

By Jing Daily