Demand for protection from heatwaves has given rise to the Gen-Z pursuit of all things sun-related. Image credit: Xiaohongshu Gen Z keep their cool with China’s new sunwear trend
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Industry sectors | No Comments
Demand for protection from heatwaves has given rise to the Gen-Z pursuit of all things sun-related. Image credit: Xiaohongshu {"ct":"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","iv":"5908fb4af8ebd91f2eaa778717a3d70b","s":"2195e2c2c86c7b63"}