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Gen Z keep their cool with China’s new sunwear trend

Posted Bya Luxury Daily columnistOn In Apparel and accessories,Industry sectors | No Comments
Demand for protection from heatwaves has given rise to the Gen-Z pursuit of all things sun-related. Image credit: Xiaohongshu Demand for protection from heatwaves has given rise to the Gen-Z pursuit of all things sun-related. Image credit: Xiaohongshu

 

By Charlotte Cai