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Gen Z lays down the gauntlet for luxury

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
The expectations of Chinese luxury clients are changing rapidly, mainly driven by Gen Zers. Why are so many brands still underestimating this segment? Image credit: Anta The expectations of Chinese luxury clients are changing rapidly, mainly driven by Gen Zers. Why are so many brands still underestimating this segment? Image credit: Anta

 

By Daniel Langer