The expectations of Chinese luxury clients are changing rapidly, mainly driven by Gen Zers. Why are so many brands still underestimating this segment? Image credit: Anta
Gen Z lays down the gauntlet for luxury
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"06d89420446b90ca4bdf096dbb122da7","s":"dc3bc6dbcfaee1be"}