Gen Z will only engage with branded content if it is transparent and valuable
Posted ByDanny ParisiOn In Editor's Choice,Featured,Industry sectors,News,Research,Retail | No 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","iv":"45052bb41b47f09aff4ecd7d967a8cb8","s":"44ef3eb7ac42503f"}