Gen Z will only engage with branded content if it is transparent and valuable
Posted ByDanny ParisiOn In Editor's Choice,Featured,Industry sectors,News,Research,Retail | No 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","iv":"b082716baa0244a0af2287fe3376d7a1","s":"ce11282ca13bdaef"}