Generational elasticity a necessary strategy for print titles
Posted By Jen King On In Featured,Industry sectors,Marketing,Media/Publishing,News,Print | No Comments{"ct":"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","iv":"c393a6d61b7c7516d96c1d4b9d017f4b","s":"ae548025d9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