Generational elasticity a necessary strategy for print titles
Posted By Jen King On In Featured,Industry sectors,Marketing,Media/Publishing,News,Print | No Comments{"ct":"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","iv":"edce2b5d3252d678baecb36e01807dc0","s":"4e9fc83128bd70d2"}