Generational elasticity a necessary strategy for print titles
Posted By Jen King On In Featured,Industry sectors,Marketing,Media/Publishing,News,Print | No Comments{"ct":"bIxSIycoqh+dtvTkjSRrOuT8N5+7hawlTHpKKH1NdtG9XMfYYOhmhr1BDbBJ5W6xjcMuoNTLqS6cDYc2bRam874Qj6n1GVD9fN5hQ0bBxePxibhkSMNM7mwTeqElQBoCexou9gwCX2KaS62b4bDJqNFPwiY6GkhELHVdTKUc5TYdFWeAjdcvJSSQW4zj3JNlXHuv5F\/YkMHNcv5uglKcpyX7ZTlowAxcnkWCMjFyKk370wR+DUERU19GEw278LWuGnR1DzRMuXoC0WDur4yMUhlLelegQ6lScj8g+5iPaXEAsN4AniN8dDg6hjbuDoC\/ceZ2MbWoR0X6piqPcJZbfuVXH\/Nz61gnFwUzuBkV\/BhG8HmjqLIRHU24q3Edb7gx8Vr1Oq9Xb4F2pPRYAkC\/fN0cnVrW84AXWn+GLCJAtHAMbUggDLhPbLuHzB9xKH9iW\/z3ROTV4I3pmLuRypPJT+mNtPkQgnOJlHt41Z\/cyQD8MbV3sD49OC1SVSWrFhCnQBE+5B4+q6ED7SDSB337Ut0kHZSlqsJhxFYiUBj1fgn5a8LC7BGmfQqv6OhwF5o1k\/wYaJYxdtRhAsWe8wwUQdwO1F4YE1sq2UpNUG1ernxkw17+y9GoeVdxHS00tRMyhyCsYS0C09hC6KECHmBG4yU3Y17qp4anz+ltuP+OmeHoqVnQAKtYzNnozXToxf9bb8+g1sz0GzbvbdpEvvjD9F6Q8TiCyg50v8\/17y+CVlWXPKWgSo8Yvf75F43WIDigefTgWmEXmJOjtt47F5gIbEEfkcaIL++Zkgfm1QIWSdL9KTOb0VUK\/sK8Z4YhOkZbeuO0wIwopP5AwJBl9w34WJS6KjfgxnF1DqsuESaSdrYkhK5d3wMBUt3Q6EJ9z0AW16Oltj9gu8kIpNSE6MQp8yt8Ruw6hGRN544hmbkU8+rRAwQCRKqBfa\/x1l+XpxcOXZqN7DbkuWfM1LSiSE8qMbd3C4WDwzv6X8uUElqJprLyx4+YdSfKNj\/V2o82pn5d6HbZDCwc7cN4rAA9zixr6XlMvynMt29kY16IN56+kBj03ElrN46EmX5xwuVidkD8PkAOYLCWrUv5ok5ZAVon+7bgsOUawE5szWmE9\/Y2jR91U31jM0C8Nv1Lxc9BcU3o9FpvopNjRRKpOijf9JBfw9BEX5O\/9FmqZpr7IqbGGXPUV22ml2Ly4ZjnIFoDJdRTdcj2xYu\/alvMUD2m+y1OIWHTGWMlEz+FkBc1uv5qnSRz7ydIPsP6nRGRyVYIaI3VIuqJWLoCliqEfzvKZU7BjVleX2fs1Mh9bOadZis0hWGRWCSrmbXWZZMzS1HRTDXfVVA7ZapOG72Ry7Iv7wvbe7OnK75VE+2SJ\/OxD208IqlowreTzjoqAio8P8aEs4pFVCWVMIJj+GR5KE4W9YaarE+dxBaKk6fTU4beuCHjbw+otRli5DE81xxNe1U0Dm0gg7l4+aBtYcRmFDdnqPKw0FSumSxg35Mf6ZbeVeq6rZCydNr6bkCJP8gjye+cyPbMv4b9qkOhY97KklzTEKK\/rscdIXe9kYZ24ldzcDOAe9gh6H97PgWvmh8ntV4ux+6xRsySGppl+Jcx7xvUfbFZQQ7VgAfPuUJgXkS6fKy5XMJ6VorfTpMuG2edIGQpSpCvEueyBBSn6ElXvqZnER196d\/QNTWifmfn+W8hessXD28MDxLPSFg5EOLLlPMVxlCWz8zoqqPxmXodiBc3a1MIRslwXhBkLtvXLl8mzxYQ6qXQ7ZT5jwFcC7F8TRUf4OUCo3FIJdXMAh0glP\/PgGE4xNMzhPbDwk1ZomWt2cTHuuYLdVbIxMg15pZ0eiL6PL4YPV8Q2zWcNQQyauEzmQvNBdsaYKFxJps55eI8cRd\/PAAiPfNynbq4gLVwCChJa\/sHI0ygs4m8Yspne6L2XfvAub1vNxylUofv6s+F1CWHa5ju5JjZwNssnT2sDDwycRck+SWCgkJKEE1B2PokBxG0TOUpN8Fv5em9d\/aNapuf2ip7H6Rbjcyp1CbxFkFnM9mWSmM4GSeYXf0UPhKOEgNrage4Y78d5oSJ0b+FIYk6V1zb6KhaKsbciYLPrdUTlokZqmyAMwzMS6+tCISfVi+KXMLURLb\/lpyj6BPYXIIGgjZw3xMypG7pZ4hJXWmR9upGDnETW4cfLFN8X9+cd64EDmuo\/icbMFgF9Qkbkbo60lEIVeLJt\/vj4PDPO2d5rKPtq03R6Y86Ksy\/0hoDpmsH35aAIpm6CYC7kKDPhtcUBEl4X6pmtuuTY9KVA+ConlAJABela+4+vGcdb8J53UOqaoDVl0I6nxqXcVp6j8rS62kMgBeF6lM+s7a306ydmE2ThFxRjqOCOxVkTdBWYZEpHL7PNe8EJLcWkR6q0dKOlrpx+nPdoXuPOXH\/8IzPAnR5UnmCaV\/tlYPD\/vYc9+aOCb4EW8UVYMFwC3Q4rgDcOmmG\/JdtXFKcPVP1VDJheM3Gz7Kdy4ujN\/PKgfYFpItLIaSvlLPdvuz7XqJsXJnnoEeOA8b6iElXotpDKmyiB+wSm2pAOz2v7rJhX3wwUw2aw0LsUE+6n15i8u5knAitby3oBjYmjixhF78z0r9zOxB12Y\/VO8CO\/gfF2WOucdJwWFPUmV7SsMdtnyaJP7Eg0SUtDH95O\/jpMtykoqalqKjbbA0dvbyGDOozC\/2QaPX5ZOw7zMLXHsFOev8LJrTfyd75ujkGXZQ1aBX09eMXWFqpPK\/PgSVESQluRbjiS23c9lOuqwcA830VEBeNH187sanNqqhiyTadZ3\/RqwQbcbBq8ihp4DWcevcK78q+krlEroHWhd\/eyvahCqWW+S\/kHwdFuK6NiZPTbyMiGFgwnuhjIpweZNbU12tkBOgEHgeP\/4H41eYEVPK84tUTXLLrplmUWb7mlSjHM++QsvC9oNMv5wedC8n7PfOuKzZh1ocfaJ6AT2aTsOQSsZ0HfGMMCPXQfH9\/C3swpPXjmq9lFnKdseobwA2m3EvHvPMi9HdEsnwX+8feXFjdpQAW66HLedKvJ+tpJ2UUk+dDw2KTqRSEN0Tv3BRYOkZuBTwvHumL0uLgDTvk6677XHwprsj9ouY0bCBtB4eS+7kuSxoTbGBLScJYCLBuS4pvYv0x8cDMvd8KzudEo2L9kRw9efPxgYAAc7A6Ogwh2M3\/9juA6FDr\/N5HwR3vClB3Te0gywOBeZ03FobNau7BHNRsfWBgiXw2kBOybST+AooL8pam\/skjHVwM7ndm1m279Rrh9tKiAAaiQ+RxL2g+Yetf6b3xon3ZkFBVhxeJO\/HNMpuEvhH8bccLEoBU3yatTcswfb4RHiBKBDNw4MzEfI8o7m4FP02H\/\/4GA5gqb23W9n4v97KJT1E22mEWNDHisAu6+UPRl7tnVWFw8Ei1pImwacX+XCX5pihUr2jwgHZ3aYEFC6K9j6WbBjR4UQVVZ5tayBXrNuvzMf+XDJw\/Ln00l6KAQuGCFIWQ8j7OS1S7aBF0y\/5i7uPbv6atuZy2cmXJcpLP9w8Kt2RYUFmNKNBAsbWvZQBprD61h7lKyH2V+cN6PyDaaX8Il0cbViLx+yBrrSYekiLDuwxJNnenZ4csmJv6khpNzSnILjhxo9jl6hvf8DrYXWX6oo6sYlmYIw9FCfXgiu5Le9PUrPX\/ItO0D+LUve8imJKwDrSd7dOsGysZVJpDD6lqFk8W6ubsqswKxCXCL3NoOHYwk8dAJvF6DOQqfQgeknHwp6xwIh5YMLetKim8leg8UQaUM07KU0VYUuoHvOLdKLzJssADlwM5NRqEgJdfO0ZVEb6HgOD+Tgn5YUgDAaTb5u7l9pJCQqk2AJI2k260\/2LYJS\/O5TqaadBWduSzENUQSm9mxPp3AgKZwZDtF\/vefkNG650KyeMPviw0ulBvRv61H3TvOGQ13E9k3guUAXBxuxnZ2l6MsKuWPn7XkwXa5wlRBRqCQxEjcEIUdnGJzbUsaIgDWU3dNMNnEfNJBKT31ykgitt81ZnaAOQsiU2a5lacvbh2ssFTE15NperkzcSARDeCV0gytwZbOS15s7WCEt4Q8tfVEpFH\/2ys74iQK+7x0FybAI6NueJMqgIdaGyvsCOnn0caU1rHiEy1MIfjqd7Sxjnboe5L49glhzbesgRjgI2z1sWUfoCHZdXqQzLTZWbVi3CftvBp\/ehvgj7E5W5mzpM8jZokCHgZUjaU+sRrAj9uB5PJsx9gMVrV9WB4Zx06\/R4Yk3ljaUQoEstW8kCLf92UOwEXBvD8xYTLYbstA5\/rT+HH4jz1VoxsPm5vesrqNPJ6xdrdU6acBwCJbfrRo1q9+mVQpxzzbTqRIrtNE9ypL3E6loN9bGtqyy0xGNnMLiPqolQVoqgs2WTrBB3\/40YZLOpibiaIOPPQFHWRFROH3dy6Wf6mM761MI+p0L5GR87Fo8w9KFtBpwq1Zkr+8OZ7vflfRPtI33OMmeM+qxK45zLdooQ9dLoXprA3jqzsd3XOvHmPEz3y\/OyihBxshILE6OIDfr3HX9v8UB3vbdEAj6QplgiORVskU9Z4JO7U84GR1XXnKmrslPnayqFQ9y3x+gsq0nwGj63Xzua9KtG+LHoNfFRr\/f8wTrvq2cf+vk0hME4mQAoKi\/Ba5nndlArjv3r9BJp4UW4LibfZjRychxD7e3eCzl7HHuXMi3I0MH0AQPNtOvVHM2KxjnFG6EL9W\/KF6g1buTpqo2bPXq1SOtW7mfQBcX1zA6O7tJAGigY\/B8ggAg15JK+EIPuYlTmL92QHjIqBJvvmprDmMjArrn53kaNmAZ5z3rvRazMI6XAeVK6tbpmKcdci8xufwm7SSeoRwzR8gT+nnnogtViOpnXVURZfJ+aQAJHuRvmb\/YMOWcPhs3CzHXm\/8T8kMlVgqBKz1yuJZlaomX1ZMr9krrXELr9scLSzkyCdJHQgnkk3hUjFdj7Dxm2I2tccCDF\/u5UGPRj6KGiqEJ7k8QVxNsuzNFkcT\/N8V4Pm3OZ9hxOBtNEeuH4evQUAXAWQkSxX5boD\/ha1aj28A7is4ns0MjTF7E8enIUsQ4Nx0yg4MLs+5weYlVg6whN4e6wHSxk1yX6Ew2bhei6mYx\/yhQZDQylYoaekpGE73I2OC3AT7hbbipdKmMPnqdTbDhAgmE3ov0BXvXaJ6jEEO3AUxLa8uPMOgy0DGqkqUeqx\/iUIQGEdBx1MlDSrkB6x9DnBwmh9GzQxXRX3WLdhLw\/V07GwIfMKfSQDjbHjAIIyO4Odouk4pRaNQ+rwBUtVjQt1OBXak6F5ameVk5PVnH6iPOHqxhAVjUDENQPM9xxhfSll2wryBCtPfrH28w9YwiWe6\/8MdmG\/eGxKvMFNiqt+q3GzcoC0MQHLU7RYDgQ4ISUM7lfA8RF1dSD81bul7jkpZVfsAfCbv2qfKa5S\/afEnIYoIr0NLL0FLK9P4QKvokpwyWwWinl0w92Vd0MDGe00fyaeeHRIAWuPzu5XTlJiBo5gwts7GWycxgJvwqcuPjHwgtOY2i3DJOchEAJ3NtCGZkxQci2My2xVtAR+EpTbKjf1Ap2RTtCP5951FMpA4o6qxZbsRfN1vuPSQdLqDq44oOl\/hSea\/fiCiXTVB2G5hYYCbiPdC3PKGD3uouwV8FgaY98NzaP9\/WXkJVAFvu6\/sk5gq9Wf7BsKGN9sTg2enxRq0tHyy396Xdb8E6rKOPiAe49rgQj9LG6zx\/rd96NBHEBbY+cjSZfh9FwftxbQaU18Fy5QDrxRQuSOXD4IPFTI4mqeUcCrFTMy6qenCN9VKBvO1EZmzMtXfQiY8WYaJZXSedsJYnhasVjj7Bhhnxt3PDNkactqlB3aYpozYp5GOH53QgV2SXZfDznfwCcqe2jB4csJneB0xy4oseystgV940vjtxCAQAQfmjn7rNV+f5AChE6+dv668Lq+1VhkKSF9DS0iAWOQ2U\/0SgN6G3t19+SlWuSL4KDeUetYWxKtJv8Cj+yYUpbmrGfByT09my0tlguHDYXdQBYu3a6GxNWBXpPE3tcYTDXAV85D8boN59B08rkPudd\/1mQZ\/tbxvz9HKeZ7o4Pcu+Qd+MhsrqlJIee9+NwODyQDvAeFXbtuBe8ZITa5xBeLqyYJF2MP\/YicHtiEMnSvZPWp3fO\/SSukFt28Kmr6er9tQbwja4pHmiYMzVSpP\/+vT6g5wkdC0UddiprPcBAXtMtH5gGuHnz\/UWpL1oxVYTCxeMlvBFT3ksG7LH\/hguau4NQCePOgcK6dsn\/taun5XoOiYsrTcLViThpyPN43herwPtoLgtu4eQ4mGKlgmU9rrC3Qcm1Nne54FB+GeAr4x1DxJyam0pmA7mkB0iP6pL3rpmkDHPiIjQ3VB19HJXy5FcgBhy2t2oNZwIl7SUWQyGD9\/cDPxlbEh9s1KXgnOZg\/D2aFUK++wbGozH+JIblfmRFRzcYtAJ5Mmotb9cWgGF6NduJciCmlTiinR+KUdB5I4kBerbpoNPkmF\/hlB6GS\/A4mQMv7HWFsAyTE8zwtIWnK2zBGID36I9RP0o7JIuh1MNG3S\/LBJl67KjtTDTbCsHoq5+wObA5LgM3Fw8DkiPjsEMLkfiXF0wXTqyddHbi0Ml8\/C97rVUUo9k8AAhWevuncrJEk3HQa2W0eCNabU0XzsmTPlLtOANPuDsHfRTYGUp7VMbbdh2PWbdgd7lnuDhU6t5H\/RX5KWc71Y7CVbqtL4LlsSLHOB3+MXn2jkHi1hd09qw4VeGTQb9QYT1TvrLgJW3s9VLWAXNgb\/56srO9OPJypTxlcb7+t1PhWZBcGvtVO1rlDJZH+8Ya5j4cgGkMJ9x0AQ0eOrfEYYLlQjR1MPGUjziCaUp81yutGAh+FFu1StHWNjzztNrsylaDbV1tcAJCEPp5AAR+j+8+7lKW7pxz3lTecuy21wGPX3wA+V2pNJX\/4BZK+I2ueugZFf\/KGTXUbPRsKtreqXr9ZiKorF9Dg2v92gCIdOxfJEq0JSb\/sCIYbawdKEr\/7LorxZdHOeIPyNQsiqmpt7gv7o92ZEfw+zUjN5+u+yfA3LbgIIk0rCkDZlk6AOzCq5BQ4xsH\/ZJ0I\/wDVaSw8TIezjDTr5z7+6zvdeUBU4Z38Z2qaIwGQLjJJcFWM1YiygJDm+Lew4euIK48PSn1LErJAC4VQxZRHCvmQQ8Qi\/3QrAKhYglkwgxn18IVIl5siylaR28JXodDKvoS60nkWaoR+Tx11ZgW04VkIPnNHprGECQPaJBiiD8hB0p0gl+jqaiXPbF4oAaYbML+EyFbWtV62RnpeZATtgHWcxin14MFSW2rTf6JtYgALEISIbwMnP3e7FhZ3GHpPVszIRhA9qBJ5tZ847VRd7RSmlg0J2\/4+mLL1vR6gHnnuQoMGxD3wvNBh\/Q8vz5I11Xb\/oOGac5R05MzrvEulB\/NJA\/\/uNXZedDw5Okc1ye5UtDM7fyoCqUp0fyzLglql+EnnaKyIBdDkclzhlwpx4hq2BexVjPdVLeQZye4wLHC9lmGGlfo4SlP5pkC33uFaaDczQRQ+CDKiYLIX\/S36\/LLVWi7MklY7zrKGrKYA2oqnEYQwHdy6SA3V3NXhHXQXEw5Bei1K4WGfWh5ZlmVStf8VEKGqmdIgb3WbDLZiTS32iDq\/LzF6l+PLosgOhFANZKb3u\/C\/ctpEH7jgg1I1bcv6zdh2mJ9fC1LrMiekTdf\/fvhxpdu2F59kVoMtQ7DesSvrLqwVUu\/h8OpchLTS0LJg3BMTosnFNmsRqWJq30zpe9urJSsqGT\/5QQKmNRA2zv93bmQPx8\/Dc6WjjzroDWHmrz7jhd+ZPh9faGxnpoNCdvD8PWYyFTEHNJmOFJPP0Wnv2Em2WhwLK8AZ5n2\/nYXOUGrnmbTeYco3qzW6FAjrmkgoxTYm2DFEUIpoPM001NKWQ\/8a37Y9Iw\/vsvj5YZ6\/Sr+8ODHDHU+UH3twNOaRY7N5dDYSOW0FmzrLJWIvAR0FbJ+jBF1jxAx8c5Xwru3EOs3MoooRrTECeVAlYwTZPeo7JMqWjktynhavIQ+1sA5nKPEnH3OApP09gbT1vWEwhWvIo69lmZXnaVJdYVjFFK342EyoiVce3jrvBka2J0Yy+UFD4FBmjCI1WNoDiXGxXmwNuvy5z1WIdgmTRoO3zA3rcNC7wrqP6hgu41\/8XuViy3i1wZw\/xO7GyAsSJenkD+CBXAQWQWLaMcIOHPR8YWzKNazpJrVkGuG4Jmtftg40R+TIBcNRcNhjohPpJbfo3DBYfjoDEiEj2UrXdKJKq4lADCDOSLuAkC6OaK66ggd4KOw0YD7lQc\/Fj\/yzmAo5PdpW9zgSR1BGbXWc7CX0E\/tTDVfx\/bCjCMxSWLg0FNNj\/Ddb+x342IGbMfG3mlKETf53mHzB4fOlQ0z4Ox2Kncwz4JwMKVXuPN8KInqZjDE0tY4aKuRr37xcYxFa+p5xVcJL+wSow2CQtVlRiks1482NCjnjYdTsas9Ofdcdf\/RkVd85RbbD+q4GTP4+JZDCuK0x6DcWgYrp9TCgg7XPgPEY1ny9+hWOVgE8wK6xuYrZyHWSF9amXVM3GzoRlRBuo\/0Q3jX5Y3SuESE5HchH8KGz79s0nb7incILKWyeQsHivNUm4gSDe6GSvzEFzFRVAEZQMPWfum0f+wDQySHQY\/TwAdtVh7SizoqP2fOxpW23NKueqQXvzQ3Dk9n290R+JI1od59Jj8AHYK2ArGRJzIcMZbrdl9BkuSulFKXg1Bpzc05qEo+6UhUCK+AwoMABS2X6pOQXBbTJNmhH7fyT8ThclZmXurs3LMWQOKNke7ro2MmxsDhS5LjtnAnDW6YzvGnQwT2tmrMFwLnl0RPQF1XpEbBLkeeH0e2dIfOOBr1KkDtXUCLp5kuejReBslDsaJgN9xNsfb6DBHv\/ANlxGFppBrlnjKGLZ50+qdK6a6bPqOwbjJ1vUg5J5h9uDUq+71bUr4Tk1QV7ck8MuBBewifw0HtyMgiGMvRv47JVHfebgYL4fFgrcPrq9cdif9fSTSSbr5Ok9UbV9mF\/bQ0VqH9y8CraUMzdMkjVdef1B4GTeiV7Tc4baRJJJCTlSv8\/pvQJH9upp9eo+Cb1MFneqgKfPMQcYYUwFLcSyPPipWsK+rciWTbGCedLsc2sv8R7uJL+Xu8IWT6DIdqPL\/GW80rWNR+j6EKo9y9dBckY0+KGFGp7T8yoSBGhnzD9FjFIvvvK2Yw9Ec7XzYXBPav2c2H24jvxP2n2RifOoX+TwZfBuAGPghFKcK4sklLDDZ1TKLj32BXEaLB9zHcn5LYTt4YUyTblSDC1yVSeZM1IudiOaLxQIFo8\/rt9kyUEg7BNSJQqkazSF9\/UzfSEypeYg+2iCeRT6i1euk130D8mOzGl0krWOQLYmb4\/rdYceBnHe6biDptfgveFUWJ351Cx5cqMU2odhuUYZeg5LaJ0YdQOXQKiWSEWKb7yc4d+UPqFcMLMPlcNWMCkvScLU7Jx6Ny7Y9a+FZolc+YHgPZy9HS5gqr5p5o9jMvgy2bo0a2JEeW4I\/4BojR9RikAeQS4cLvXz7W\/mMBEyqg01vpu9EA6CNaIURdvzTiB801mIu5dsWmUdM2uqZNJZ70vBd8E8xF8W\/88H4CV9Lqlsgi84obMjCp8fGW3IyNV2gPHA8n\/m5cxy+TwwOgaRnc0CZhhsXJB2MfPXPyP451ocmahJgk2godm6xaBuwka11GG+f1ccMYMCGbMkYw=","iv":"6598d17a577b1d930379c5698e5cfec2","s":"ecfe487dbae7e42b"}
