Generational elasticity a necessary strategy for print titles
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Media/Publishing,News,Print | No Comments{"ct":"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","iv":"d1de78279675a2692f554b55ee5080eb","s":"59a4182120ae962c"}