Generational elasticity a necessary strategy for print titles
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Media/Publishing,News,Print | No Comments{"ct":"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","iv":"38ce9a1f950f21ad6def44bb85e97826","s":"0f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