Generational elasticity a necessary strategy for print titles
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Media/Publishing,News,Print | No 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","iv":"7bc58cfe7690bbfb95ac5998fe41363d","s":"b7e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