Generational elasticity a necessary strategy for print titles
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Media/Publishing,News,Print | No Comments{"ct":"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","iv":"07a576fd0b13df3855600e3d5c7b3733","s":"a8410bbb9f3e5659"}
