Generational elasticity a necessary strategy for print titles
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Media/Publishing,News,Print | No Comments{"ct":"6eLlJHjU+jDCrD5HjeCWiNQzSP3a8PY8Tcg13q4DOmc+H74SmHCXJYmIqOL\/kA80XtZ1TQKpiB0BjY7ylWgl1qxYlW7Vlybb4OZZ2cdcJk9gM9FTfYceyktGECurdC2D7iiwiUPrz5268349TWTe6Mkpo7ipmkFD+\/Csyr2XFQhRQ6e+2CVP6c5kNRO0m6TEgbFDS1c0vpBxhAQ5zOj75Nm\/Sg38DDX60ppFOWMeEX1e2uRvDWV2OSgwb6uoRALn4JZj9K6MXPA96\/U7qUVJ3IuyYqLb8YkxQzanWr52TmS+UVya\/8xZAzjYeeG+CgPGd9D9PBRZvhlcbvAEYgG\/\/tuB4LXmQvxOMM8B9UIRgd39qp6Z37Wo2x+mIRB3KTV4ABbL+BVNLSNumMu4qi\/Z3qPirNTrqb3x3JJnrusiKcbBsiW4xfRNgXyV+RK\/weE3ufA1W9LdHKVMDkbBVZSSCfQ6nQ\/5XZTylgj97GpEyreTrdZEsxrH\/qgLRufiX2aHBNp6JJu+SFRqLpAflw6euLI01uKYVlWfFlWHaIkzcClVG4bhCIVM\/RWrnki19AwFOAp07YCqc064tnZmXURNOcYk\/qK\/H0lJ5ixvQipvRhzkZ0h0irZAiFSZh97hE6HDWRM0MGEI\/Lmh\/zFpxFhiAEAs9AFjHJcip8YnW30xIL1PZiLmleA22zPU3ki9IfBds4s8t8LZo8W\/y1ODhyT2Y5VhliKhz\/4h4EMI0\/GGbK7gQzOgBN\/+1dW9oefdJTeFhv7IO4NN68AotEt3ekIE+S0XZJjHOWuptG1BHCgwwDBrfDsOC81\/KPpJGrv70GtFHF7sM5JoH\/Sxzm\/INXFVrxl+ULKSbsIVHnSQy5clvmlUZImN7qu1jlWxj+icMtCe1WHyqBDU5N34wgtsE72o19xn7as9l6vWrYczY1WfR71DhSQzOYZxtXCnm8wr+3cSdl\/YlLooTW7W5nPPoAZJtu+6+4BM1eEVGArKgaTkkrzlBalWfqbxA48OXZZ\/fy\/7LLSSrvCqGCDc48oZrThjwiIc7CRQOd+n8jQ6ALWfnTZtMkg8ktESYU+l\/6jcELzPO\/5MCxqvRvCDOO8AnNa\/lWLCsni0WKezHfpzsohfiFL9ITC5l9\/Z1PDbeh1tspWnoaMbJbUy0TH49M3eEptOmdcSjTmGF6+BUmTlp6dyZ21rwj3x\/ex\/f8LmW1X04ZgZ29VJ0mkmpOjDBkU5zNjyuv2CdE38OMn0UNxg7qDNahh\/WEEYWvcemfTA3U4l4qQQuptNK0Ev6FqUzjjWd+1twgtQ\/b1Jir0+tmGi+g5Vn9VgzmeeYimh1NCn7wVwfzA7dqi2QrRIvFGZDYTRBDa3CzQOHzjeVeylaugG9u8s4fM9+piOY17BNxWX8RprCIquSanoBC23HolTdvrRbSSlp8vpk7feuAEtcaxCeDE+jqKYdIP8J+qqnCyHGilK0dWbMv\/UjoIa2lnHbszHd\/v6MOtME1xfkcFaNQSQ65C5v7wRfLPsX2pGLAGVNQ6\/NLfuF0SpFgpptcHpVp7v0PDFBB51xgwSGCSTwAbVvYOjLZiGfEcmxTU5RVaTWy6m1VNmDGE3TZoxpVbatB7aP+om9JEMaetjsvUfXSIA5H8ePu3oOfHt6GLH7YIa8k01J4QCZV1LfwizUmGCH9ci1GvXBqArRsha1ehlzuTNu+IwBixnuTPVb7SXoO8UWYM087lgRNlDENFjQRzoMIqHNgClqxZdpW\/Zr3GPcyE\/gT3RYNgmR7x9zbOqi\/JbNUW3c+lcZg6jqWtgQuuU9d9xjoix2sBJFSvIFDeifBVa+Y7MGcVEBdV4AIZvF3NVyh+V+peMZtVEHQRg3RlZrbFFEv102WPcjsMR1cAbzQ3IF4oHZCX2XEBumAK1IPG2zbuDT2TTWUo8ijsleoolky+hPolrtbfEWXCctwsdJGVWQ1mcQq8cpQ2lMABbz7IcVj1gg326abtwEEyVhpJp3O7RNScmt2\/WBL8xYpge7FO9rHtNkOHfmm+aB4TSWu6WJ6P9rSFdQACFzhrMUPge0\/qyNciBH3Yv989nQvjfQkq6Fci1LSCHdCwyB2JhAEIYFOasC0v1SzvJcHyhu\/faDo6PukDpH8Bpz043Y+j7WIvHhQonvfx84qsT7JRksbyWsPNlfT6BDvStNna+TRxfhyfnArxXTvKRMQ2otHW3HiO6ywJbx+4caW9tgkgQAo+32PELG3x1uQwYgbMp42dhq4idl783VhXMaEU7BZaJRwHR12i9tFxPDXIQC3PvVBFOhX1x+i78SZpVfyK7mLBcnL+uIU3rmr2hmJpenTXNQjmWNkh9lEOQnpRY4AclN4xHQcxaJDZ1vsUc4X9XwSC1GQnYe2h+2UytNAFF6B7CV3WS+AjK1uWwJi3N37HXOLCanfeI3eRb7RKxn6sHA6yTEHgKBLwg7nW9NONdR7DSyR9c29\/gGvZ+1D0VvUjuIMaqngzFqHeuqkymvy2EpbUd9QZADF1Ad+YjSoW3PeDUeaa4RdML05aYAawvuaPYD+krd3gQ2gK5o3sd5wmuyQNsPWbXDtFIK21qaEIBJkoRQsVvG1dNwm5h4a0KZKN0BEgoIq6BRdzaDbLkRk0t\/6LNh4j8Bn4l5fGBMgVEz4Au7dUwPwnTo4Tt2EB2miIn3k+IwFFa1Imi7CYpAJxa5xSQWbe1Wozw7a4\/g6BaPNKZqdnFmYh8UbzNP6mFOc7bJ0IdEOQ74eR\/3K3xrEoP5HXOonOzbBc2w9+cJk2TOLaFLTTOysTCO1YFh4JTvE5Hg\/b3rjR16NuVqrn71s5r+M84YKfC74OZ41P39Xc2+p8eg7yl4PuGHRGjJNEzhqfRc1BK8oftpvXxDKQTvqaVOMEIdLJqdIQoZfrcHHWx9b0oMsZ\/EXDz1EpOL34iU2KusGSiR6kL5B2pm6w+9E5L6SJpk8h2d8S40yL4vmQV8mGovo4CWSYTJLk9xDbSShgDYMVtbFTA\/b8c8BwPSrtd5Db9LjZ5MWm4EZHvNpRqQFaQpxAnpTECX5ILrE45lS0RQX5aWJb9li\/7YeauC3PWj9SLpcd5dV4McPIUUbvt9ybjAVpTqhqnwYiU3h3GAeTUtVkQrD0pfXqiYbUoAZGqCvDT0ly9+rsqpjqlyKXuc752XDjg95rqe3TGrCFLEpiBzXZd3ZKO77EsnF64Clbr7XyXKnDN+jKhT5cfvy9b1elH+nCjsEP+sE2PU3JYdF5sG5TlZPDkye2N04LJ3yrXMYC7K0IbZc1pLLd1uBOFTaxANtRsh8cRwMrwckRoLTpIRQuNzjxhO\/V+xirXbEw8EPtC6ACkdRQSkvWsDr24LC+yv6WvmLBKBE44VmCJgy4tp+nDV\/xThT+UN75iDHKCKaO5gLFKCbHXkQbVlonIZQumHGoTckU5CYnjyNKCYcOqUUCdtRzvjsi9lxwZyM\/M+Veu1MgmHJta9FWCmIpgUkBPbVMb0mT8tSHwN8NdWs2Z135+mTrEXvfz3Y5VNs2EWMQZmspajDTxcgVoVJnYMNNpxDH4sq1WgQet3RWgpU9ervGuKl3O+VImWS\/zjwt6Xq5\/2jYPgMRkBp4s0KLCBrwsBhCxsT+LKKVRllEkvpbEdltuDWGv07QtQm6UwbmtXS1NVY7w1jbAJlNiNi39P2X2yxDUME6PLxhD5q5CypimT3SqbKAOHe9VE8bKxI6VNuY3VeZ2EicTu3frTZnBnawu0kyk20Riov6uGRNURmGEgaCGpy\/UhgFOusurpaiYqcHzYPusGN6qJpqrpr7vFAFZE9ClyaufBnVWaJ3Kgbl0SQyFeQIaWT4jjyLqolXnINWF+oNveaBcSmepxh47no8iqvURnG\/9T6T9Tgi7f3OJOxR4y03zj1EKGqmpGzWBXeWnAArBbW6tyY4oE3KkeqEKMuRqoiDjObCdoCgN66QqJXbvJQRO4vB+oHZyqAQDMnEC5ene3xlVfTGHeLLA6SBMjxKRxQwGirPrZULuyoEenuX45qTl8SPtsikrlbKd7gGDkZGD2pQPt4yFqR39edih16G8GEjr\/rFStTBzvsA4HGNQZeD37GCpUFU8BKoEIYiwa2rXhmh71erwosHeF\/P\/Ip+NNoDFnEi\/z8E01088i5Pk\/tpnCzPndx4ZIUaOpiLAAhLQ6s6DD5E3B5ufCDvt++9c9KcW2ulkljIsPX\/sTh+oC0hCP\/ykHSsq54PWTA3O1EbPumaId8elIwbgeGceJxiLzlwS1iy4dqDSNBtn2+4+An6NkGKHIhixRq9wQMoXKoO2ugJXFHa2KOI6HlV5QogFYnGR4mu8fW3Clz3sxOmMlryItZ9D4PrYov4sQJjnd\/QlcBOeEBlH0JW0zMnKsz+cHPoEUlLzVNRpMIkUSPSGE0Pd80KgimiBmRlnGYT4HIgS8TvRb3j2Bs8GLC40XiFM9pFmg96DoCqvEcpOySurlMxjFQo3NMZStjikdV6iI2kzflSCayjXhnoXJzDsmfYr9QHL9VF7COD1gPk9Y8PXbVNfFTgTimRmrUYbq9vaDM8lfWPf0mr8yKj3wTJyUwAjcYjGZqq\/T9VmwsaLXaknLclAPjaE0j9eTstzgXiPffQ4iBZ+gV3IVyz8FFZSZZpqarSO1KG\/XAU1wgjr8676KaBQ\/GYj0+6+4bKI6upIjed\/yUwAnMhRRbzd4F\/ym68A\/9XM\/6AD1NLuab62b90kswcvRiT7lWUolj+\/+sbALpYnykT\/4Y2HdkOsGaU2qNU8bOfYuw0wLYbeiHaoksnEg8o+rB8k6po6LDLgs0ka9Yk3DxNWWy2uCCZ8c4y9BR8WxLDK0RZk4soiXTwuc66Bm+VTwTPebrONQquHR8qTm8idFTuYl5XYW5hDyFbSvxgv1rKGQMtzJc3g4OLMLzBKccrADNQN30rCA9nSOqYXlrhndaIsSgBBLkf9M6rknney89PsTl1HfMADhUPytWKLNf7CQlftkIr4teyHo3rILpjk8DzPLKodHh+GkoHumLsQ2TJywGpCp563x+j88\/FtUpp2voD2CkJ4K8oToOsuWwZL1NIfViHa59cxbTL\/Qxvm\/8RCaWTPUdtM1xAhy4yAbRBZEO+NxublPMPjboGz3PZpwzlcz4PZRvwI7StXtudm3iwPGNNDthwF3mqueA8HCY6ryBLBcYED70zl2\/TcsnCQ+uDAVpPI9\/CKU91iJI3UBydDspR04a3w276RBAxnkNSKcjzR0KRfyyqXFisjVDyYjxQtKbkZ8foi0RDCK+AYqq6vYOYuK+zVzWKs9JKI4bTzmVSNr360mjXZwgLe3f1GpdAmz0x4u9dy8KaNfgHjzSdH4lcvEsu3nd5E11NbBo2zqYJcN0HqqCxysrs786mbk8WoXvkrdBSNluxN1qIsPFGJalOP56KZLX\/ZJvQohxoSWROJcsKCj+ZVf5VL4dMfylJ1OmaorUQ9rrEXNHinX1tW4h1WZYjirCZ7pcGweLC6Oh3R0OJxqF2\/ooWqxGgfqW\/x6sq74WhewRj29pc4KUdbmYmZr1Gg1bJBILAWOv4VdPsKEep6RgPSxQMS1NNlNR6DmhrF5t\/UHfewuNjg7V184buTH2W6W6x4SeIVArAPdH135vDOVnqzRhI8p6O+rf0jhQxqD5hr098T1x2tWFUM6DEbJhDK5MmrwQcZgaGkYNxne9T7pXh2QgRIG23gbuK5xVy+DcumNfIdImhpWNDlxiAtQyYAPAfNsMEuMZYu8FBI\/1xiwP2GVZsePZbZ0KdLesG\/6nYiPza8DLcxjYK3GTLHONaI6Sk8GUxhM2ZF6EAoQxHLuhg0C0DzOGyuy9SyW9d6TjSP57BAKPwhVt0GukWJJU58K9g8VjbshfIgNQRljE7P8sBxZhhjSH8uRiAA0AzcAR\/HJZ64w7QjFzCPAS4ELXrmsl7X1PIyhaFnlc8g\/qTdSD3tfTNYD5tf+RtJG34WI2zFlbEElIkk5SrKyjKF6bTyotrCyBdEfMhlLhJyJPayUE09FVeMKcWhyfHx\/5rMkSej3jIdUOYnHXs+wtZAWlmHLh3b68Lb3wNSFlDPEOZzxLDrnxiCQS3pNxlU8o8eY\/8We52JGKfVzgitsp\/IGZFY3XoTEDSjbxYdh9pSoLhtbk2SGBjlTynjgRZG4v\/r3qMt8AXBLmSZzGLtC21cEwTP\/o\/yqQolzMdMQY05oRNpDTUbU3ImlmHhaYJj5bJZxne0ZB8OCKtxeWIpPmqqx6apSXohO26VxiJ9omlREqlDLv3kcPUFnRuYGhr90Ki9NXyMNcQbkD76mC2YVjheCaU0z2xL6kkTHPs8VJUDtdAz1\/bt27O+\/OB8agsCxV7JODnXrZ6eCAyd05wp+m\/aBN\/vSmNDAftESwJ7C2mmVI4h25DL9kJ0Xzd2fPMH9\/rpDQVi718qZl7g8IzRC9nXmhQCdP48yZCP4\/wFmsMIUj5WCqq6etf2bZ3jevRfcm7nTfzTsZeZhK9AuG52xd05vtOSVqG77rM4oq\/kqlkdYnN\/SL45fSdVpt0qr+5uXy6M7vYPHOsNXAH92WN3OzjlzDXqjQ8HmbzCMFDVfQVX1TfGubmYVco\/N8VUcjOWFgIWY7vE97\/JD7yeT9g\/CHLH26kvqXV4FWzXFFqyqMjoX5vOPaesC3EmhI2ygy4gLSZQwvbR36uQzktwGjebMU0EBqM2oQj+5cAw2L4+CamDSeaM6oLRLwK1tA8dDSvotHFO6OXuz5G8JTuosOZL0qTccqQQfiN5aK4PW63cA\/iHn\/ptXSKCPxY2Pmg0LirKScAQLtZHy3BeOw3uNfCFpW73vlr0kQw4iGtxxZEEXvpngQb9xrnaz8jT2p176iTQmK6Xp3qAtx3B35nneDi2AZoy491AmtobMKA4QutDmFaUTv\/VrFF30y1f5B4NoVMdgdT7tY5EFoEb0jKWoh1bnet6kb3uxDVrat48EK\/yEwv1dl3regsfbHuJGqQ9\/7iFV7n+hfeUfRdvySFv\/eVztG7L5Ap8ykLRolE5PYvfjJPEfrK1956RHcADTivigJu8VJLPo9FOH8qIWOabQGjAA+jAajFAO2rYhDWaXUUT\/FsoOXXMxHh+PjpbAO4sEqdpEC2dy9qIYqmAc3witt0yXuO7W4V4hz0hmhYDISPsGcWyYLwI0GiibsxTK7mG\/K0WkBT4w+vWVgn2fsQ13OQ1g1Knn9oaiyUX2lc+2OziBemXJI1Mm8+w0bftghxXGMZhXGDYA67WglEeLcLphyj\/ttgJrazwV\/8fR+ECqRY9vSqJvW2pgMKQpwCvAS2h664MDADG+zROV+Sycjs38VIOiVTSqhkn+AUQy08KtQps8srLr5mpdYsV0BXpYDcTBsM2Dm0IApBXFA7oil8Gc\/jGd8cZ\/2XAP7vueQCobkdb32vIzgllDFHzq32PAJhzydD+oC2\/ydSlT5a6T4C68dusuDo\/TBowpXhITyQy\/QkViBH8QV6xkedpa9nk9nKk4twFYchslMsC0MdeTpHgY5cPCm74fx8R9oDhF0PqgCezP2ag\/163t0S6nsZSeDEbTGOcYlBAh0PLabzyeHluNxYIrUsj8xJytUIs1fOK9m58cl8roye90OicSPUNF9UvqLKn2StyZibYZSLViQOZfs2hRuT3Tn3MKLdhDKIqkh9hCdnBdxbRh1pxXQXH2HfYB\/q1qIUqwCjZyB6W5mwpcWOXb2S3FsefvZoE5qCRnAD06z48d4w6VOsQddV3+0bZGtoYsGUZCQ3MhOZOyQa7sW0xpZIrNQu4zYszzzCSGLFbaTze8f8Tl712\/ApyndPMTc6J3pUhKktL\/J+3ukyf5q2y4J7HxyLyNTH\/KKpDtJG+Gn5Cuv\/BCOsLnO0S2ESzxvUEhszqTarqXvacpyVpVH2IAZJMT81zCiTsXJLoeL1QB\/agEwD\/Wk8dpSTFs4A7eXnc80clHXBNvyySfZ1vx4QUWbMctQzjn91Si7Sc+VDqQ3eMSgpuzVGGEqjJqaBoFNEm54mdA8BymfUk\/TVn77H95QyW5pE7aERiTIlzNYYgSxWlFWDYOX8prNFngD71zbd83lFNycEGV5vWLM4b1WD3ogDsQGvlo9I3KKSpSZmdyGyphawrGIpWmeLrynbKeygQuQ5s1JBYg9tD\/lMpEPJ5uo3hZTi9GOMbzlXBERHzVGr1\/lZcKlWoo\/BRr3ouxADElXb2FbwEvs5HTQXQOQhPEVfls0wD7MU+N0XN3dG+04\/x6e9vjc4xn+6kgKcyTDZMwjXTtIV36vW+96mmYImd\/yvS2DRunMxiReOtpKhE0IPfR3MMSZ4YwphFyezaLDOCD6vyRdrLS1yzSajX2lp9zOn8vjaOtw110dyLo++owr2B4oHGk5UFOpyTeHPX9vQPll91xqmuRMgUg+NzJ+Kd7YbVileYzQmW\/oAJtslKf1cHLe8V4GyPh9enR+DVIA2i8wu7aVvAqp6ObDi4hD+phdaOTFafsLl4AMs1FHmsvxt9XSPCMoCSm+jjciIJodGW+MlPzfi\/J3WWmmo7dgcAYHza\/TeXmw0zOQWORZxQeEfRPTP4dukyiJw8nPFaCbVclOcl2ZSpDog3IrhE3BrZUw1y4mGk2GhGJ8uUz91SP\/wsjqlw6HcUHZDU0V3aX0AbLJhn0o+JA3sX8LQnHdJ6Vm83\/+uPm79Z\/nIadDH6vz1AycHLloRiSUrSooItmWCJMHGD63e63bcgmOQQgUGmB\/3tzqwh3QlLNkqtt1wMB+Q5nF1dx13Q6oGWnEb9v2uszarnQdBrnTCvn3PoK2Hb2Ca9rVOyEqI++cXnz5iGsE7hf8nLUBwHnt71zddcrq0zf3kaRUdh7hANXK+Vieyw0eFr6l\/xxy7wZpcMiOsrl9bghtOmHn6yJkVT\/JS5gbIbi88F7i0ehj6D+E2LbMUZIV106kSGeNRCazV0eGE16tFGBZXKsx2miHr0JW7vITYVf+K0\/T2O+k4PvYq3w40ZJu1gdYK9Kn5oLQTC2xRrgZCjaJrIwRXu85LbSOAF19XvKonaiU6kGWqB2lCyqDlv1jbQqIxKoUadjnV0nG096bdEZbj+1YHZNUuY\/fXZUUsGKcr2xNau9RDfDTeTmOylJEs9rtiiiwE114doTO\/FCT5JkcZFSjne2fBGvoBs5Yq6dqTDCPUXBvNzyHGbXi7+mTNLCSesbaQk6BNa+ReO2geKvvjrQ4gCiQoTrZHWobxVmyvxl70kT9QdVJjC4SYk9wtTriCPuIRku0\/cJaUtFrT7ocj87mLVmdPaL+XjAM5ZCueyLKJNYPINcFSl5QT0qLq4CkRHsPK3jkJhl9RQLozICvUCwr9GVuYiMDDKQbUy5IZzqbt0vroWIEiKMMlN0W7NWBHyvbTtudPGbIgfLL3t0YslryB2KrvDSCmQzcbO9w9Q6l42yy6dWVY+YIbCHLpsKLKW2NtdGMTDw\/BWtbOuprhFnywL8upTA9o43g0f1ieQe4EOMKaNdtCHWueA667aSVs6w8K3v+\/29XvHWWd2\/nuTrU5bbgZipGmaE\/zwHu+odyGZ\/WVjNdOu\/zROeXtbHclGoNiSVCnrJS8CViCx5GXl7t9OGMGfOorFOzjY+c55Kt4kvRGBXGzMXl\/\/GIh47Grz6Kv3aL71+GY6vAKPruUq0ya9QVdFDOmS74TNG\/32zg5hmSlOqBdqkPxlvvzHot6I9iTMNZMcqhK3LjLja62ij110eIGjOONcvwr2WhG5eFf6QWoKhngmlGikksM=","iv":"833501d86b4c0ae9138da3bd2e1c3869","s":"60a3146e35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