Generational elasticity a necessary strategy for print titles
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Media/Publishing,News,Print | No Comments{"ct":"JHyqzqfXSYphLFaKGOqkwS8zTDOm4fODcV\/eCmH7Ql8ZBa5hFghQU2cE6k\/ojWHjfuwdpkPgoocm8vrGWuGhhDQDNGPTV0N3AIogvZG41I5IfW8mgc7wE4mLJ7qh4dsTNGFvfdxskGVLLPCflclU8Fu71e5I3zp54hRt0LmQ\/kbVfaAYEy4aKDR9s6Y5ouW328gCvkJzQvF0Ov0B4k6uGZSEPhdwti5gjDQdnz1FipS9ijbeG7U8fqi7eODSYDnkMnQVsG2VaJuHqfQhHuVPzb9I4xW+u6oBktxbyrElTxlaLmvRxtQ3F3O\/wdJM2mvHTHDvxdZPz1F7irfTGkqKUS4j1RyyZ8cj45u9dL\/tpaFFRSkitL6hsDqMHUQvzwN\/5vXXCjjxOE3xi\/H2l8aqKwGX314j2r9IPVzf\/evgNWnWAQF53ToVrKRzdDeF+kDoN9\/KZr3gjj2waAXcc1uXTV\/m8SZ8qvT3HUl1vI95afOGkEHK2QlA9+owp1wBuz2z4NHfoQr\/60ylMpT\/2upK4JpuJmdhNMAxDE+sASDJMbkXTz+4hwIpjMWSvBW9NzuD98xl6zySjmQgUoRTQ5G6sJ19pABDmdw7TZX\/6HPbcttUfGdcn1GqoQ6xfwu3tFDAAeGIJpX7BrOt\/Juf3L4GDXGEtqW11BBA8yU9PASEjI\/VDSTFpZEhlWHQcLARfRQFdnElp9mDOLu6lh7NUc9HZugLwRnsGGIon8UxTf\/COk8jrv3T4lxa3in7gtuLHNizvf\/pkP8ZBhd1rCuZGHItTtjCQ0mJJnU\/LqS6n4oyKyl5cToBMqvNfNixvvQBUWfI6SOjMAbBNvmu5KOZ0UIdaLIUFa4j4pYQl8+RlFdgWPv0XnvRgDNd7ob3GicwFh6hiQu5thAeovZHgodACDJ+gqUn7helaXl173qZO5qzXpMjHb6vCVL6hs0zKSikdu8a3+w7zLR8R8iwSZRmY7l3HDTw\/kmlwpv3USFEAacCXsopflrv9jbrPjY6sHz03q2IRnvoQg1YmdPCPxOBaU+fOCuthnul4lUeCVwOQcHm5i0ok\/7J8NNpb0dFdE5JphEiJk+J1Zdgb0fbBfdxiAxetYYlja1wL3A7qyh583WTw2UIH69+RqfQqnaNy9+If8uCLh+3CFCAHYpojrs22vdCWEVZl7HRy1p+2jlC75qKO6LsSTLSDvvZc\/gcHGrNojOl0UVx7hgTxXzl+PUiPhFnfcfTHGPkk8Z3hRGqITnyiuIJ2qauZxhc1oafhxZzrDyzI4U26bhhG0xnNAHJgN\/IG7\/BsafvcKz8G7g\/NI\/1d4IZcuXhAnof1FY2VIlaEZHMLe0C3waEIHGk7LxYm2s7tvpHAIiV3LL5BOg79RgkjDNWc\/z7loPfo3zp366yuVRYoh\/WeMoTN4bmK0pmf4aBJ0LDOutQ4r7mILz5p5KKU489hBh+\/yHy7ovvx0N+uMhYE8jGiviiXpoP0sL2O6l\/iELugeTiKV5J0mJzEnqIqUBPtiwaehmSISW0\/XwGhT1xT0noBmmitFMDyofuAzUmDpYgDhVL3txE4iUB6yp5+pNdIyAVDkTdeyNsWY5zLvp0IWjtZzv3F5UBBL\/xxZpsG8I8NfQSxOEI0qYeZIafrfjmlvtrNypV35N2eY58yps7fFzEuspoj6SS6HBlze9ODX9CCX1jSkRnZKtTFc2SR9BnzbD3NF0ic6iZ0tZs0IETKyVjhmgQMsK+8cqZB6KMVP8g+KVnCSJuiVNvp4aPVfIZ9GbCSDed97ccA4Tzuc8NTB6SDtuPmgiCZVgXiBSXLRAg0WOo33yMxkBLga+yry+tU7fdSmOhUCrRbeo9lNcZDy9rZaDpBM6dUVN8ZXISWpX49hAoSR4BgxrfsHB9GOYKPL7UpKkxyEDNSpWmh8QlPfw18lRJ5Xu86fBchb2ewNU8s4jr7W1OeIkd1HoOaKWoWFVkCQXAswGBx7+fq4RSXFofrYzEDHGvKQHbb27b1mYr3C1KY6\/jXtOjNQUhEdnWpPGxjNEhV9MfJcWa\/8dtBlT5Map3n+8hN4hvfVK+RGJtB6RNVKNWyBsfNnQ7tt5NARPUq9b\/\/7VSa+2GTliN7WAGkU9x7QDXJJnRbtTFVPxdpsOgz8Kug+R6J1tDr0aNaoH\/lZv6fHkubpuxQmm5DT0E681CQdLbVbTkIM9KpJFAiig5D5l6AoVg5ZP+s7I8KLtqWOtW0idIY7+9eoADLm9PYj61jN6lboWQBw+Z8+YUV+ToEdL4kHO7mFeoz\/3Yq7eZ9uNTa2Y+9eBf6F2MbImYM3TNelumfc\/pi8WRVL7FCKco01t8anhxKYF+2eEtyHbQFDPNnoqmWkvGIkasd2D9Brct8Lkszh\/yaF5KvdQEjzLWwD+hKtmLfpar621NmaZ7ufbVmnu5YxGO0J\/SYu+T8kbY33DcNhB0k65CzhQA69EhJBTOR5R8wyNIMb7AkTY2AqP+xsDZWRjT\/XMxGYLwU0c\/ZFZei68eQiISR3aqh7TK2xODx15ol2XU89LLj9zbytH3NIgaBKk73vhA2cITdCSQvtyfcTGLbKk7PJvqhxJ8uteEMfaw404NukSdc1nB6L1BQoM0IFiNlKZaWWcQYDtBQaINt\/25EnNgakLDVIZOnX2Cwv3dmF4cqEPelWdeUnoMH\/0GhoGWnqFfbJ1VixA+NKBLw\/WgRKOclfejXbVuyAyD3rybuFSJK\/KFr8CAEgYaBHuzMit53AyNoTM4bnBuoOSYhWMQzo2NTYF\/g84Eg1qow9JNYN7g2OA32C3MH5tps6EvX8GbEjVlAgnfktFxf0op56FeVgheoSD55N4a1GPiOn1pRuqyyUb4aMjE1gVulss7ZeNlxEdbpBpka9nvvCwP5Rhjy8\/dSKyJInj4SVkrxOuCVjk4n325qeIbKS4VLROjmaki7RAP0sa97aIqZDKsGtaQw7pWbXJFbAuCr\/jYEStGe0ktkJCSfy2puYs3G3C+dNDCARoMQVJvlRd2EF1QmrQCP7Z0Z8SSHwq2wRA0pZOaQmpzB22T00Lzg7vnN86EDR5TGFeEFxMaf6xJKCihyewkJlUJIU8\/YJ6Kk\/dZS+eGLUjHGxHf+whmrTlpmhFw3NYk3k30HtcEl\/70oFytOpkPkE5FKT7FJqaoH2eihRff5S84Ym9pRbmytkWQD3vAOPYXTtljzmPYMbaKGGgVpUn9mTHiIoMrNU\/NDLuKEoob+buqLKpH9Ltiw\/dJN4cUnzNq8hmIV5q\/kodoWdFZafenBdt8Pw+o2c4l53vTY29sQYy5SvCPc6Rchft1Y3beJ5JvgR53+w+9rM3Hi05LaFwL7mRa+2T7aSGTiPr21BPjU5uQobFAP1nW6rTygWiQh3zRMOlnu0hnsjO5q1skymyFRqurNG7IxDE+cZe+8KrqEKe3Weh8b3OcCnQn4UK\/2xjNDhQCyKvNzqQkTqqiOWdJ45E83D\/TnXh9CB49ZfDkrsCFM\/0qcf9+tbtc275VA\/pjb\/J7C63ZL+qECwbRq8ACaNJU6PR0voVc3k43blFXT1ah7WnTDkZG76MSEloZq9jzAbnpRXI\/yWfoev7pBTw91pY8+3tjBSAQFVzE9o8t6EZqNthGfFYjZscFOCQ+8FheYKzsFt6G2AqS7K4+G4lgTiT1LAxs8sIY124FudIVwjJricLY8M1vfxJLhcZ2uintI9Ba+QCKlDEyF8Rd4Vz0a+AbabpzsTcdx33lKINEyeBu9BJCN4clKuQlStLk7ce9BYnrNWojhUOct0cDDzpZYb0Lmkiui4Y1R2OeqJfJLp4q\/It80DyJW4vnJ2MODpMBoZlRpvOO1YyVbkHeg6eFoD6WTaZA5nhiyofLyFPX8jR4DJ6T3a9\/jqOyI3yaiefy8XZDc3VAkfSzCXex+mcdlozpjJHG7A8P8pTSfphJRBMIo7tzZHeW9PGsP1gq\/sfjI1I4Uu3K6kIdlKKLJvh+SFVGpugnN\/mdMKmAjjfLvo2YC5l1I+mZAuanZe01y2nXA2rKwXmoh+ACn\/bQk2kjCvqv9JD5JhjDDKt\/j+PsIBVUZ0FY9CbjlnTxpRblx7Tq8bGCIvKbKUEjFMv3urArRAgNStbvEwQPUDn5wqzfwuyzNYPHIXTNEnprJbJVMHgaUm+vsg8fO3fsRjPtgf\/vZ8PwElT2OmsxIlG0\/ANJ6XRdBNWxB1Zs6v99ckYkSCwYPvdvOZOzND\/KzUeaqIjNwHcQMllFlsa49tcolAGhIKOg3bb5mkQdoLNwTVMgRVj6l+mbluD7XJIjw9xKT+y0YEgh2sC5EeDKyh+0qRcjWHc9buIYWuj7xIs\/dpqhhqwDHcBu25RqSHE81vcvuGpXREqlLwp1KGo6JTeA4zOV81K0jxFJLOJvCn\/H+TFQskPugMej0BIIYtorAzDHBYzyK\/bA3NWtq2e0V3o0T2WIISALhV9S6SKJ5bkKTH8vZfSMH1SEYHAXlaAx5qr3o4crEbx2DkxSEJjFDzT+U6\/L8KdQ9wJ1QIXorzgcILgdfIMi2VYIhcQTItejZKWP5Kh7sUuoc9+RsjydKpMifezY7CvZ+J5eoqQNfI+ewZ4KhgbY1kLUNz59oaFOBLaUFdYeMj+ofLH+k82TzWO+1RUxOCAsmA0DM4v6ZaGpV7MaJ3UPsQvfgCN3Dg2pNZp0M6A7KBcLU5lGfb70ef7+19QSAuX6AZtKUFpqYH50xdWx31uJu2nuCuuDty2JEnfMwx9djeqWZBNxR++2eIgXpe\/y86PLTqYNg0avqORX5K3CgYEXZeKTXf+QHMB6YfYL972O6X9Hgw+C7\/1\/ehDb2PTchSmgLBCG2eDxM8AmC02yE+RuW5oS0m9JgRQ2SZ2iMHtxBoGdg5oZkDOrDe+ZYryPfCMasKuY7ByT4gL1B+ztZ4Wj6yxFccbk\/ND0xVvLRnOAWDEcrLn0e6pjoqwhavZWT80Ot9xsKWZtrMzyE50hlABJXT87i+Lgw7nFzgg7OgJE3rSlqmP9WVpYHMKJgEKg6BSBIwyLbf2ZQEfhKjGMwGjBAZjVn8i384I\/KfFmKqwJrwQCwo1rIowdiBy+4sOEL+H1KBO7XOU5rO\/1kSoINyYNKagyYauJjJBecIwKYDD\/N0eoNHTTrrmr19AroAcNzEmDXIzEaNI3nYHAgvWOnctq9nUvPRhHD16+yz0R+VlseQ+YvGfiEF3WNc0GeXAdFBHgfNTGHqrNciOAM0SJmGpWu6eStAGQkwW9GjyBwz20B6SLIWbyJmKUsrZX7dSyCm492F5yHALDFm1qoEfiQXbVUPv+QBb17Zwomv\/05\/W+sRA8kWoz+7NcAZF9tA9pVnDVacu3SvaxpyOW7Ie7PhJ4IxmPAg9blwnE32VyNyixA4UW9E9H8Vi1k5VyKFf76ZNPNgHF2e5ulkeoTq2FfAGj4c+82ztljTJENiMRA64RHprgHXQk3H7DD1iqoPJjp9IJrLKaGcpmCnubWUnPzewHUYbGRn4CVK\/MF5z\/4mplUenB9CfcuKfhGauGFS8mzk4eGHm49ddacD6T4YJuJ4JfA3qZm6oLCur24n\/K9FRI+xdfWJI77CtOhC8oem82Hp05ZOTm7KDmNzhy1Wp6HXCYNDUyyPUGEbedqnrrdXPiLDIumD46wUtBFvxmWtW+nJZUbnEbMST5gAbcu24N+0ZnrPHRUknHnSnUD5hTkP\/EbLCPYMhYaYqyrBxS4IB68rxYCyRm\/B8ie2vjjUh4A2Df0RkvN80BYFPmmIq2NvIy6IfXxqBTnMcUu\/7t8HNOB4iZEtOFcdUCtb1Ee21sFZ21cZTyW+zdZogOm0QWTZF9MeRvyaNKEQvk0f3YA1FI5S4HRguTG+M\/4o0s5TEHGj8pOtalSIRrDi3JsMXupZkY3Rh9xLR7sMnEzIvPr4LsUfTIQI1\/\/e7Kuex6j6ec91nWQnL9HaTv0GO96ODfwe0KA\/PaKkT+YDNObK8HB8vwQlxuzGNy1dUYGR2hKir4jh+QpQDVzUGVQ9k6S2zz+bVXSg6cnYoB0TTYZWMcDvI\/Cfmw3KTNXOlk2wGLqKDYQNl0DzI79IZOmsHX7wggE2f7r8ijCgA1KVsjD5sKAZ2rL5ZX2IZfat+IjsSPoRZEIM4AkvPjlur64E2LQ9Ceeg72IgGVTSW8IcGpRrs6zD+fiCXYg\/kC3bkna4qO4yxyO7H0dzVTt5jIfpuBbCnU6\/lmoZsDUiuNhbugw7lRT+z3QiWxDrH7hgbJr1ydEIhaqscnv53z7p09br9J3OyHUvxpfQbAC2WlEaygDGBd5DRnjpOTthZH5h9NyK1RXVWlxX2\/zNeqmcC8gOHLXgwQplObpVX\/luXHLbbAWkf2P3S8hLzE+YK1C8\/040ZG6tLxaFOxrcQug+UYIfvCPO0onEN9UAtQrbboLKNDXao32IKg5qiEqJ7pzsq07fUa7C89GVoYFCrMU7drX\/cHo+3moOVDFaanNwxrIySNBRkOkd91JBeoOpHY7UtxpfibhowKrak8FtKQ643AuxALcTLFxI0RSwxl4\/aJBwWVNpTBa5XcF04IAgxO9DyDCldmw2zA02cquNwPOTrQ7XdbwrfLTzDHvUJpk91VzRovhrqoXCL6wBIv7Li+W7Oc\/o9qf6tQ+QxhUQ5anJtddjDIaW\/mkeADwEO4NIxhP12rD+8nuRSPgvVRc\/4GuKWgD6vTYNiQEafhAsY1KahxZsDv7VuiZNS7TS9HjthfAemkrAyk7cskugEWSFFclfIpZStjs2jV\/O6pa+Djbube7hXqFYpUZ+XL4l3CCd29bIEidkezCS7rMesE9LTfUZSMBol2P\/RYlQYr995XXGtOMTi4dMeFhLRqqQkDkGsdqVHSsP1DSO158ueazMBmjX8glgnUNLuHfnorn4pUIz9+wX1\/Xhy2eXRo6D02r15pmVOV0MKLn19Id2\/P4pwv6eOeN7nQKa9PGjarOa77Z5KnsihGRzsJNYIJZ4kESgdRxZKnf8iQe8wEW6OMRqCTfhBDEMF7kf2paNlniX5Cx9Jwfa1H84972d\/XXEAHypps519V\/VXuGcFiDJ3H0PfC6T04VuJZ+QpnMdm1jQioWL3v6JVSmnfl8vjnFb+9NEEGod5zy598bfCEx\/GS+e+31eoTRPVRxhiuUFz9sZ0c9ukwotl9JZJhW96nSG+ePLaemGdm1w08B8qRO\/ZpNEl+5rK04G\/EOhQqm6IjkneRie55XNpmhkRJXd9KKsxhKgvIqJQhF96RoMBYCgVmRoaS7dkgtuq9d9qDKP9LmfxwEViyhK8J7b4XB323brrnsnTRh95Ze3ct+p5M4jHryT1dvfdV+S7RreXSjyudW6Z1gz1tXF5aowAiJI4qhIhkjSETA4XUy6XUd8HPGIgcHbALV\/R\/Fp8eO0OIBDxl3fk9DYIVi8+qdsrtaDrS7bTyy3gYPLg+A\/HnCCBUDVM4BBU1KuaWrmWf\/rJ8pDhbn\/TVh7xHfiE8MdhfmxtokgVaTWSZaIXxFPvhyPs8cXidPxKx3E8IBv4LgeOUfY4uCZ4vhtdx1BW6t\/VfqRXDfeNJMtbrBJiUXzAfxMAlWmZ6yG3KpbZJtRABz4GhJ7uIVZquIKe7IC8PRpLJ2HrF8xJf4pZulkxvqs3CpfIuau3Acv9ux\/4+EFUjQOht4OkNsusohh42yREdkuYAVZ5CSRpPQIchkSDJr2hoghqex9gDKf35XVG4DjxmVr9kMOjyhd\/Ocioapvj3L5nbgOhSWpxb0okn42FoFKqBhSKXgDnCD7IX+84OoKYGSKSC6+xZrxAgLARgUw0CEJiVq\/c45q19Qfq5VopHJAi09OpwUm5rUQWq\/H+1p7CpEZ03LFo5J42mTI7yuK3WWevoXOosfyYr5jfGkqGgtoR6ma1K7F6D5bZa9shbNAkqO++tuYwaGaWGajD6HbiP4k9zZsHhzLLYMz1e+Zz1aLnZxpk5frJ9t7VeJkKiEtQej+b5PMBhuyBpmeG2AUpYi51AzVr1JYXfeEDqKxc+Fb8Pr+KmjgDj821XePxp8rmyivZ9D\/BQWP5ppByKTCbBR\/4Am3wE6NL3LmQkYhc7XxcgR4zAyBZLh4gZUek21etT8g9ICh8CJpoPvhLcnNgK5j9dgPnmGsUxp55G8jfRctpLxDQa0zK5zeyAuF6T6BJvv0ckOYwy5PNhFSTiUQp19gJfyOwkvRHoVmdiHPwCwnN5+YMNzUOhX2c0ZDxQTK3XgILFz9Ho6O1sWRScVxHv6KLam+5SFn01AOl\/t7JWhgBqk9xPbXZbaQffVdg1qKaBkiB0VyhgIaHc7xuk9I8aI6SyFC+2TfuOk66X2ybJKdAoCniI4jDDVnCgiJAsKlvc8uKQntSZ6leU6PtF0YSMTsJBAmqySDmo4zz4kxI1UVRYvYJM2ptJ+Nd7VM7OS4ExmzTaf9S+ipbrCAlJkUFXoMgUVCciTaTnoZkErn5LxqNaIIRV4vb2\/ZWpkMTmFqJyTN1DOBWc8fqoYqyfU2NrDhDnX8t00NVhd9LwAb3+oUQXCnioI5lXo0R188wcxg5K+qheVH22n8+JfOlky6oasvaUsvPcHGu1\/c3PuJdXd21A0eAS03j9+120GVqeK9HNjB5Bdmrbu1Be30G5fWz8bL1KnfMDx+axLSzAAAFVYZR8wi7bSj1p5WvLSzIKbiMkDtxXHSZQG7kI2IM+1YlBRDttJ0Iftk3kZDtC7NfY0VGTZKjAN6u92YgDkKIsVXvPOejH8t+CvaMsc5tD\/eCYADFjgx4icgWJnlCfKx\/0e3kAnU6IwYoO6I0ibxClUav62SrqC1YZguWh6Htvdd\/SqRwBbKnJeCcw8ELHhED\/fv0ldoO5OawSDu+mq71APxS6PDMbZ483zHBlTbK00OaZNlBGVojCBD2ysT7H0To31CBHp8WWbcEijv+a12yyQAqlbB+XA3MFABrlEYfnQ9N5lM1DWnOpQ8q6DC1g\/YuC5whyNRxLXIRAlZ2m699cti4KiG5528kLEo+t9\/WlxMqyneE21fljmkLoKEGVjYm5ACA4z1VY\/lkRdzZ2rdrpBoHFea1Pw1c1R5I1wleldsZUs06PPDhL57FhtaIx+6Fta3LAyouURyMTbLHbpNRjR0rPub1yziUj4kQ5WLg\/TdB4FE\/orfnBu\/hixBwoAgjmdE6McE7cgw62FXSC7x2R+HcvPcuopqL6hZVFUhCOQBEOieUpg0GYXyGQj16mvG05fCfVyOIf2gJriRMw8s4yJsn1BDS043fHQ\/lFNwqchrEgTm3CJAUS1\/SDCsPPLW\/645sX\/eEhR+IgxVNwHP6qThtNVoDafLYy3OpjRFbT0w0XMNiMc7dpHVJ5lAxajhB2fTn40rgPOuuC3H+n\/roZNqaeGDQBOymjULN6Y7LwZw\/enwqEpkKUtqiGCv+2DW4Unn5KM8MkbEWcmrXPEv7j1\/533tgewmDk1VWI00LtyQLy\/Un\/m3Wen6uvcvmatFFNC8w69zQtYLyl+XEVx244ic4R4stuLbfT8IDoYmWEAaMH2gGHrB6l8YA+a5kqJckC\/rVqoAwyJQyQk9RlwXULoDiVi\/\/zGDG85+N1\/PMQj1baHzbCuAJaSY6380V5ZeoE1CBTXBOhZ6GAdSYrGaZC0LzDhLZToFIf0wwZITNSQvy4pGlUrbnQ+CJDb2SSpGoZeGErJcPGfd3LesM0nL0K2JKibqizfEjj95YueT6UaNahpd0K9RsV3UtUamw4AQIyhSqzMJI+FNNAMW0=","iv":"c77c7299f2946d02bbc10b2e421375b6","s":"de14b4da868c0fd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