Generational elasticity a necessary strategy for print titles
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Media/publishing,News,Print | No Comments{"ct":"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","iv":"8db2d2baaaefea1a2f6218b35fbe3969","s":"3a622cef06032c8d"}