Generational elasticity a necessary strategy for print titles
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Media/Publishing,News,Print | No Comments{"ct":"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","iv":"a791aeca33822827d0a8134dc7fdb523","s":"9894b3c7d3929f77"}