Generational elasticity a necessary strategy for print titles
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Media/Publishing,News,Print | No Comments{"ct":"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","iv":"c12842fc20ca45099c7e784447d61736","s":"a357af05b42ca331"}