Generational elasticity a necessary strategy for print titles
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Media/Publishing,News,Print | No Comments{"ct":"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","iv":"1f727823b876c444b4b5ad40faa77fd4","s":"adc395fb735aeb65"}
