Generational elasticity a necessary strategy for print titles
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Media/Publishing,News,Print | No Comments{"ct":"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","iv":"b42d3e02b2457df7b765541891d01677","s":"a77e8f7920f48f0b"}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