Generational elasticity a necessary strategy for print titles
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Media/Publishing,News,Print | No Comments{"ct":"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","iv":"8ec307e5dcadda1a662c11f84a223387","s":"c3d5f7789b847cd8"}
