Generational elasticity a necessary strategy for print titles
Posted ByJen KingOn In Featured,Industry sectors,Marketing,Media/Publishing,News,Print | No 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","iv":"5bbed14cffeaa862b347b0f202bafd02","s":"cb1f63e76b99e0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