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Generational marketing is a complicated cocktail, says Oscar de la Renta CEO

Posted By Jen King On In Apparel and accessories,Automotive,Featured,Industry sectors,Marketing,Multichannel,News | No Comments
Oscar de la Renta, fall 2017. Image credit: Oscar de la Renta

 

By Jen King

BRUSSELS – Strategy conversations are currently dominated by ways to best reach Generations X, Y and Z due to the different shopping behavior of each consumer demographic.