Generic gTLDs preparing to launch: Top considerations for marketers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"dba79cf6c7155b87002cb053420aaecc","s":"b719ddf2624fa490"}