Generic gTLDs preparing to launch: Top considerations for marketers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0ba95232863121ef6a9e67f031970db1","s":"42cf06c018552e9f"}