Generic gTLDs preparing to launch: Top considerations for marketers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"f42d1ca4b3c14d3eb53deb687260c1be","s":"41a5e4469310bf3e"}
