Generic gTLDs preparing to launch: Top considerations for marketers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"1254684be25f74251964fe040cd42598","s":"e337664d15c3bfc0"}
