Generic gTLDs preparing to launch: Top considerations for marketers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"9c02cb2724432c960707143142c691fb","s":"403f34fb68202ca4"}
