Generic gTLDs preparing to launch: Top considerations for marketers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"626095fadd538e58ce9e21211d84bc1a","s":"6c8e6045cc905240"}
