With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock
Get ready for China’s “Omnichannel 2.0” economy
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments
With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock
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","iv":"f2dee8557d87ab6c66ce66d23b20f6ca","s":"fee88fe01e1911da"}