With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock
Get ready for China’s “Omnichannel 2.0” economy
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"9b430d2f1a17005ca6cafc382b5cf14d","s":"a859d5308f23ca84"}