With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock Get ready for China’s “Omnichannel 2.0” economy
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock 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ofGVdUPTzgqwqB1v9+jNXYSBGqI4NZFkuBbGe6Zb11tG8FZIGYCv3Mx8MZl0tgxiEbeisnGT7ZXErtKnNJrmsR3asRUZXucSwdGz+Y09NhKxEMA\/qXglguW76MweIIL\/39IMoPgSxR6H\/ClwWLofYZe9iVFXi40onYcAh6pfHgxVzR7I2+aaEg+b4bRbvbFrBzDNu8yAPYf6i1X5b3pHWBCKu7N7otTFitWGsN3O+6QaEdIKygLNW49aGeBUfJ4qdG+iyIzBoSONQBEuEnLaq4Oa+huk0pF\/l8ky34Tkla+NnZpnNaW2FRb9q97dtCEvFQ3+D4WZNIxUkPX0TDpJAvwa31sYIrcjMZA\/oTN6eh6jb3w9gzJzAiXVImzNWxsiTM2w2DsPqQWxdYQf4qfD4hW0RCaFbiwwj7AFFCLrDimUNOLKHKLnu3WQhPhSyP3VuqGYuxF\/LoO8x1v+sWZRG3Y14qK\/uP15xZx4y3IiQDvCMc\/LD1Ye27p4XeOWNEzpZHAfMZyGQdVSydIy86oUBDgKLDIq0+7h\/UTsnApTbGlYHBIQIMOPERh5owUYcZuXxcOvociX3UwUPmyrDYUzWfyk9yRhDgUrrBM2zkm+hOKK41VZf5HMKl1a1LHOxPwWuPbwAKvVL\/UXS5bO8aIv14Tjl9WdBPGD3foGAVU0xvlW2qLvz9PU812\/TFuFxPJAN0bO7d\/iY6FdOwNwEU4PJZT3eVctM2ZEnDJHJ6kws47822XB05IX9\/yJUN2etQXKL\/4Dy1h6aJTD5xJddYNPfUtDIpSWyWcEIjNbPJ+E3pvdsfZtY3f0FypFJi1aB9uwUX0uaFaSOQcCTShKDqbZsZirXm0CYzIV\/UDeN1DgHPGcws3XQa2Se0Oc04vpR5hcJogqGTHDHNL7yyMJHs\/K1eSgf\/SamtP3LdC22dXCyvTv6OWCC\/L55vWBxy+B+baPVvTAJhihfq\/O4eV9POhsqpDB3yM+zwU9JWNLC3iM\/mMCvpEYO\/+Rk1ILOgz8qf4gpkeLR3WwJjJrQdnpsVLK0w8WU3MaOUHeRJ8Z+yDFMzPcZ4tymthV44sohRyEvAy+v0Ke3+\/uiyMfNQJaoKarYEst\/R\/gcjU2kE7U247FA8HFw8RT8X0156zRM6bL99hSFJQZxkAN9W5RtRn\/Hh+ttylPl\/smIcyNsbeKmGX409iE0HikNjCXB+rBT99uSJeMvgaXwWBUWkOY2CrlnTQCxUB62AA\/4FdOXuLZ5h7FATj3NIDxcFmsPwi\/GDkypeQz87ZbILKRr65I7inRNynzdTTqdBZQd7X4Y34IGFAlU34JiH\/zlGURkZ8cXe3\/sCGFc0jtNxcNfQQhs1hurQxi86NaaDga+2BOk93TmGAjfPkgIWBDPjeI3SL9YExdb7lkx+qmplsHGT4AVr3GLJcWBcz2gqoXxl8h5AtM9RWJjatDaUcOosYG5S92Jjy4XGf0XhobzpUSKxPDtzABi5SPBKX1ArBVc\/cWONTSzi8qkPCT83+6OkhXDXklwoQdgUTICwUVcfneneK5z0eFjVezxVbR6Zt9pm8Xs9GJ1dYSC1PFTrAHeVMdrbLthdtFVKaiipABGzriEvaLxXaxS4qCuiGOrww5Bm\/K\/T7KV33xVW6mQHuD9RJoavwmiff1+VBbLNPkAyl\/BkrcHx5cfsWSRpjaGpTTPecpeqUgkO4TNX1TxJF42l\/UOJdfY4865JQAxIxkQPXMT2e+G+W8q\/BlKWGjldfXaY5KSC4VUxyzkdtm3k1VtXqiReWEPbuuFcq4RAbkweGNlp83IwNjX5Gho\/GJNFcdu5vizU5OmR+n95vN4dzhaUq33uZc2V0iJhsyVgAOWSXqr03lIZRXAwx8g4ofE1qyGLuGNOJ\/wiCM\/SBKpxYBZyOPb+6McW2hMPjK4FwPzdplcTONJw3JOYF\/KQSZha4DI0eyfrMmW2pY4mw83IhPXdhjH0pTeWRQwE+sI5lkoBQmeU+vjfdw9M\/oxu6OUqh4TmFN+kYu0+cU9JFRRO5kIsP7rcEmp7TcMZ3rTBVw9pmhD5cVkaIF2JZUPhaD7YE7R77hLlKgkcdDyFVEwGJWq1tR\/tU\/TtugENHlmKop7NCRGb6FJ4nDszddGsUYDwGgvCjhi82sRd4kdYFpPLQG\/CCQB8BceEJrxLGax2trII0mH\/oIyFFGV4ksysup9O1f\/1tCqcjFvobsmosFmzBYfZ2NYNYrkhWFuBP7rtks2cOPXNfoQAMM2RWYlXXvqEdbLIt7ldJl6Uz558gRVKadZ6eGO0zCzXmHfwZrFGlZesXPabNQldfgHA8ZBUE0NLtOIJcTaIDg7xrybM7dasJSh4ce7wmsZDLddBzGQtVNNqIf9LJ2NhRtVvhwsVhiGsn7ZnSp1UJrb0Srt1irTafw0Cn\/f7xTXWg\/dDFGIvzBBgEycyJBjoGMAk80\/U9A3ZqsHakRmgRRZTWsHqi+vIiYUH3d4am6bu1HGDNQLQIOn9u81DeD9eTz3cvM4QuiQciDV02hF\/NWZfKOj4gKImTL+2SrfMGeDyWrQ6bTiS+ycuvgErCXhOqKqgJ0n2\/B4RGDMON9YSTDC3wJ3+Qeoa2ghn9K+oP+sM9EdzhznbmMiPpLIUJ0S9EIym7UN836LJJnwAahs8s3KCpv7gVuAkaHan5fB\/9e4ovwVZm5jn8I55w++sbH7P87AuDZnQjadmrNbskTh5Gkxe7q9gqxF89gZgqXitaAThLj\/HDxqGGDnWWQ8EIPtW6pnGycxa7kOE6EB04VNibcEdcqqQlY6Ge+8Mp+sP5zHSVq7Y9Nbb08p2\/InFhmw6wYKvMjn\/TR4ta6lOxWRXU2TjJmjNMpDSLPbEBvPkUt+dQkzFurxQt43ErnODAHlC\/kugDr8iQW4F1GqPOz5ZUAXFd7B+i4Xi0bCOhC9Urq2AFCoyjROBrp5WlYHAyshWd6C+cCqKXkvgtmN32ZNbEKLu4Ubm2xDcdX+pW4q0juBY2dtngc3XPjiik9tsVEsy\/uj0sm2c74wasM9HjxplFSCFgwXvS4pZBQf01oHwFpg8azwbkbK7Kb1bZHgYhmA4hZAo9U0XJFDkL+gl6G\/81kblej88fzO2MJW7ALOICfIqwnQs\/ovkpMCI0UP8BPzxKtqIyrDlLrpBlDrOHhpexeQbtlkSGb4BofNrWPg8kEpimz96bttmAW0kN8\/+chgAd4xGCZeYeNEyxUg0yzhBJHORpKa0XCp5fzrkecr+fvtTjgxmfjFwVcFO2hcxAj5I7Z1cbIlpBENykdwys7o7ohoLUFw6b6urijTpAD0Py0RBkxmUau8XDINKCgphOjrjPKJaNsX6W7CiOd8ybRsTXpiUMsZitGCp5f3E1ubHopMUNe1xxArVittEapilGNnYleqRXk4G8Qmz1ZEwe2XiKnNLPVYDdyi908eBV3pAyHbLqFC3Magwk9ehRvItjttXuUEEioL7uNA3fFSQv55m3i3DkH242EteeaTjgkfVgtsLyBGHw3rVQ1GjEGEz\/PEN\/avGalhYSHD9o8X8nthfc4gOUbrxRnTrBv8SlW19+iKr6c50lUP9XpjocziyTXgGr84p1ZlK39ubPI+Zb4ntBOCwsOnO4fORalaMfA\/kC6dH613jQTRRV1fyUhtqau4KfwUsTlstIlxMxfQyUtzRGjDk7sFiNZO0YKmldYibfbkm2vZcJtd4MRuxhHjZhi\/qzSnF9w1ik9W6rOLFdvmXZDjkHRS2xxS6iQlHNCT1veAtd+58VzpxKQQsx+g4cmLTk0rPqOrka9ywJvUZCXCRnxScaFZ11Gt6UE\/M0jBDfoHKFLGgJcIk8wtJacbRNs6vRubElMt2Tzb2U2g3I4ez5QEOWTpPSZrqYRBSEetYuzS+XTzKJy","iv":"cdf3ab4d77cfee5bdc50d2a89e53cfb2","s":"5151201d6d6e3e6b"}