With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock Get ready for China’s “Omnichannel 2.0” economy
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock 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","iv":"3f524b67a5d36a27a2159ec2365849ad","s":"b74ddd224dfbf403"}