With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock Get ready for China’s “Omnichannel 2.0” economy
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock {"ct":"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","iv":"d5bd6888a634822e667d13794426f4a1","s":"2814790d6b4bc7ca"}