With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock Get ready for China’s “Omnichannel 2.0” economy
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock 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","iv":"f9429af90a1970e4268f28ab03d0dcae","s":"6e1aea9d98ed2c8b"}