With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock Get ready for China’s “Omnichannel 2.0” economy
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock 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","iv":"af7c9b0e5afc66638881968a80df90bb","s":"7c09cb61b2338872"}