With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock Get ready for China’s “Omnichannel 2.0” economy
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock 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","iv":"3c4a20db3264407c356800e5bfd3b64d","s":"5c69158e7661b7b0"}