With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock
Get ready for China’s “Omnichannel 2.0” economy
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No 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","iv":"0fa598112d6601d4fbb90c82c28be09e","s":"09a914151c6a0f0c"}