With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock Get ready for China’s “Omnichannel 2.0” economy
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock 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","iv":"7c84ff33466530c7ce41665f24d5ffa9","s":"a4fe9499d98483c6"}