With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock Get ready for China’s “Omnichannel 2.0” economy
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock {"ct":"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","iv":"a987f7fcd9b5f4e61f9e45b3bbf4645b","s":"feafe7b6a120a5be"}