With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock Get ready for China’s “Omnichannel 2.0” economy
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Image credit: Shutterstock 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","iv":"9d4dbf4ee7f81bf7647ac52e6ac99df0","s":"5431ed9c3081e168"}