Gittler rebranding efforts tap high design over price point
Posted ByErin SheaOn In Consumer electronics,Featured,Industry sectors,Opinion,Q&A | No Comments{"ct":"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","iv":"abe005104cda3074bb93c34aee81d7df","s":"1a2fb355c5339202"}